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Essays 1081 - 1110

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Overview of Information Governance

In five pages this paper examines the information age in an overview of information governance with a policy creation comparison. ...

Are Expensive Information Systems Worth It?

A case study analysis of Stratex is presented in twelve pages as the company struggles with deciding whether or not investing in e...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

E-Business Security, Firewalls, and Routers

multiple firewalls for the many different components of the organizations e-infrastructure Why are Firewalls and Routers Needed? ...

The Field of Forensic Entomology

the skin. The field of urban entomology can be of importance because the forensic entomologist can be a crucial part of civil jud...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

IT Abuse Prevention

In the case of computers and Internet access, loss of privacy represents one of the biggest concerns. Empowering the individual w...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

The Use of Breathalyzers

a few different models that are used by law enforcement officials today. One device utilized infrared rays, another uses fuel cell...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Crime Investigations and the Media's Role

has also led to accusations of copycat crimes. Overall, it has been determined that the best balance of this relationship is too m...

Computer Age and Information Ethics

technology in general. The ease with which personal information can be unscrupulously gleaned from the multitude of computerized ...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

A Park Slope in Brooklyn Overview

have a particular profile that includes a median age of 37.3 years, half of which are single person households ("Brooklyn," 2004)....

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Digital Age and the Effects of Privacy Threats

to information management, it has also ushered in many concerns about information privacy. Indeed, individual expectations of pri...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

Goals and the Potential Target Market for a Charity Organization

of reasons; the donations made by commercial enterprises will often be larger than those individuals, and will help to increase th...

Market Regulation under the Saudi Arabia Capital Market Authority and the US Securities and Exchange Commission

singular financial sector regulator in the country. It includes regulation of securities on the Saudi Arabia stock exchange, which...