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element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

This well written research report contains a plethora of information. The paper focuses on the city's growth and historical inform...

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Global Positioning Systems are discussed in this comprehensive paper that includes a great deal of information. The information is...

their electronic mail and telephone conversations, and nearly every other aspect of their individual lives?" (1999, p. 620). Br...

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

In seven pages this case study involves the possible purchase of a Korean company that manufactures electronics connectors with in...

In nine pages information systems development is examined in a consideration of four methodologies including Information Systems w...

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

In eight pages the global aging population issue is discussed with elder abuse laws, increasing incidences of abuse and neglect, a...

necessarily participate at all but will buy merchandise which is connected with the sport....

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...

that however good a system is and whatever the benefits it will give the employees, either directly or indirectly there will be so...

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

In five pages this paper examines the information age in an overview of information governance with a policy creation comparison. ...

A case study analysis of Stratex is presented in twelve pages as the company struggles with deciding whether or not investing in e...

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

multiple firewalls for the many different components of the organizations e-infrastructure Why are Firewalls and Routers Needed? ...

a few different models that are used by law enforcement officials today. One device utilized infrared rays, another uses fuel cell...

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...