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Essays 1201 - 1230

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

A Park Slope in Brooklyn Overview

have a particular profile that includes a median age of 37.3 years, half of which are single person households ("Brooklyn," 2004)....

Digital Age and the Effects of Privacy Threats

to information management, it has also ushered in many concerns about information privacy. Indeed, individual expectations of pri...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

The Growth of Greensboro, North Carolina

This well written research report contains a plethora of information. The paper focuses on the city's growth and historical inform...

GPS and the Air Cargo Industry

Global Positioning Systems are discussed in this comprehensive paper that includes a great deal of information. The information is...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Human Beings and Information Processing

assertions that it was a terribly tragic mistake or that the police officers felt themselves to be in danger. None of which apply...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

3 Articles on IT Reviewed

In six pages this paper reviews 3 articles researching various information technology aspects such as new system development for t...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Strategic Planning - Three Perspectives

This 5 page paper uses information from three different publications about information systems to discuss strategic planning. The ...

The Application of Physical Therapy to Support Transcutaneous Electrical Nerve Stimulation

The Application of Physical Therapy to Support Transcutaneous Electrical Nerve Stimulation. 5 pages. 4 sources cited. This pape...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Literature Review on Management of Electronic Commerce Customer Relationships

personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...

Business Case Study on Information Systems' Implementation

that however good a system is and whatever the benefits it will give the employees, either directly or indirectly there will be so...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

IT Changing, Value, and Performance

In seven pages this paper discusses information technology development and integration over the past two decades in an evaluation ...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

The Economics of the State of California

Nine pages and 4 sources used. This paper provides an overview of existing events in California that impact the economic picture....

Methodology Development of IS

In seventeen pages with the inclusion of an outline this paper discusses various methodologies that can be utilized in the develop...

An Information Technology Presentation Example

A paper consisting of 7 pages demonstrates how to organize an information technology presentation in a way that can inspire studen...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...