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Essays 271 - 300

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

B2B Marketing and Opportunities for the Pharmaceutical Industry

In twelve pages this paper examines how the pharmaceutical industry can utilize business to business marketing in a consideration ...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

Internet and Digital Music Marketing

In ten pages the evolution of digital music and the internet are discussed from a marketing perspective with Napster's demise amon...

eCommerce Market Pricing Variations

e-businesses should be greater than $50 billion (2000, p.PG) (See Chart Below). The future of e-retailing is big and so questions ...

Internet Payment Services' Marketing 2

given a great deal of attention. All of business has changed today - some aspects have changed in philosophy; others have been af...

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Case Study on Internet Marketing

it is used. II. Background to Benetton. If Benetton is considering using the Internet the company itself needs to be consid...

Online Education and Marketing

Successful completion of the program (and therefore awarding of the degree) requires five weeks of study on Dukes Durham, North Ca...

The Dissemination and Marketing of Music from Tin Pan Alley to the Modern Day

publishing of magazines or stationary (Tawa, 1990). The main method of distribution involved composers approaching the publishers...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Online Customer Decision-making

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

Business to Business Transactions (B2B) on the Internet

business to business transactions is truly remarkable. It is not too bold a statement to say that the use of the Internet in busin...

Do Pure Play Internet Banks Create Value?

This 58 page paper looks at the way in which pure play internet banks, such as First Direct and Egg, may be able to create value. ...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Compensation Benefits of Marriott Corporation

under. To prevent this, all were developing new strategies for survival. Marriotts strategies proved best, and it is because they ...

Internet Marketing of Mercedes, Lexus, and General Motors

the GM owners area (GM, 2005). The site is very easy to navigate with the shop area opening a new window and the front page being ...

An Overview of Ronald Reagan's 1980 Climb to the Presidency

In this four page paper the writer ourlines the key elements that propelled Ronald Reagan to the U.S. presidency. Details are pro...

Flight Control

to increase credibility for many firms is the way that other users review the products. The app store allows for this and ion the ...

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

The Pharmaceutical Industry

obtained from economies of scope and scale had been a major driving factor behind the level of mergers and acquisitions which are ...

Internet Communications and Marketing

This essay consists of four pages and examines how business marketing has been affected by telecommunications. There are more tha...

Past, Present, and Future Internet and Marketing IV

In fourteen pages this research paper considers ecommerce in an examination of past and future growth with various companies and m...

Poems of Emily Dickinson and Edwin Robinson as They Thematically Depict Success

In six pages this paper contrasts and compares how success is thematically portrayed in Edwin Robinson's 'Richard Cory' and Emily ...

Overview of Gardener's Eden Import and Mail Order Company

In five pages this paper considers the success of the Gardener's Eden company and some reasons for this success. Seven sources ar...

U.S. Postal Service, FedEx, and Internet Marketing

In seven pages this paper compares the Internet websites of the U.S. Postal Service and Federal Express. Nine sources are cited i...

Internet Marketing and Ethical Concerns

In five pages 'cookies' and bulk email as they relate to the Internet are discussed in a consideration of ethical concerns and the...

Internet Marketing Information Management II

In ten pages data mining is discussed with the focus being on opt in mailing list approaches. Thirteen sources are cited in the b...

Success in the Hotel Business

excellent leadership skills will render a good manager in this business. Another source of information in discerning what is nece...