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Essays 61 - 90

Internet Marketing

a result of ARPANET (Maitra, 1982). The interest in trading electronically was encouraged by announcements of proprietary netwo...

It's Popcorn Time Marketing Plan and Recommendations

several years old and still seeking the niche from which it can attain and then retain competitive advantage relative to its compe...

Top2Bottom Snowboards Case Study 1

a variety of networking capabilities. Those like Blade who have established a sense of innovation within the framework of their i...

Marketing Strategies and The Concrete Industry

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

Proposal for Internet Expansion of Chiropractic Office

by an alliance of 15 individual chiropractic offices in Northern California. The purpose of the proposal is to seek expansion f...

Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Environmental Factors That Affect Marketing

removes geographic boundaries, allowing even the smallest company to participate in the global marketplace. Coca-Cola has careful...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

MCBRIDE FINANCIAL SERVICES AND MARKETING

many types of research that McBride can rely on. Some suggestions include comment cards, focus groups, mail surveys and even telep...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

Essential Strategies

and defined two types of competitive advantage. These are cost advantage and differentiation. These are two different ways a compe...

Is a College Degree a Success Prerequisite?

In a paper consisting of 5 pages the success value of a college degree is evaluated but determines that while many occupations req...

Critical Success Factors

more quantitative; while strategic "planning tends to be idea driven, more qualitative" (Pacios 2004, p. 259). Whereas long-range...

Internet and Entrepreneurial Use

In six pages the use of the Internet by entrepreneurs with varying degrees of success are discussed with a consideration of Netsca...

eCommerce Experiences

US$87.4 billion, with a global total at this time being US$657 billion in revenues (Hobley, 2001). By the year 2002 the consumer s...

Technology Teaching on the Internet and Student Characteristics

In sixteen pages this paper examines technology instruction in the Internet such as Java programming language teaching and conside...

E-Commerce Regulatory Laws and Policies

This paper analyzes the current arguments around government regulation over the Internet. The author focuses on government regula...

Auctions and the Internet

million worth of merchandise on the average each day; Yahoo! Auction which moves about $500,000 and Amazon.com auction, which move...

Manager Training And Development at AOL

An analysis of the training successes and failures experienced by the world's largest Internet Service Provider. Total Quality Ma...

Small Companies and Electronic Commerce Strategies

In five pages this paper discusses the importance of the Internet in small corporate success with ecommerce strategies the primary...

Overview of Internet Strategies

is a way of adding value greater than the cost of adding that value, making it different from the competition and stand out....

The Success of Amazon.com

and software. Acquisition have also brought more products into the fold, with everything for toys to pet products. The strategy t...

Catalog Marketing of Lands' End Company

In five pages this essay discusses the catalog sales success of Lands' End in a consideration of strategies with other competitor ...

Success of the Fast Food Conglomerate Sonic, Incorporated

In six pages a corporate analysis of the successful Sonic fast food chain is presented with recommendations to ensure future succe...

Florida and Women in Power

property holders voted from 1691 to 1780. The Continental Congress debated the woman-suffrage movement question at length, decidi...

Styles of Leadership and Southwest Airlines

all senior level managers and executives are expected to get out in the field to talk with employees. Added to all of this,...

Exam Preparation

studying for the examination. At the same time, the student may demonstrate a greater awareness of the information they have alre...

Case Study of Nucor Steel

In nine pages the steel industry is considered in this overview of Nucor's strategies, human capital, and success through maximizi...