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Essays 1471 - 1500

Business in a Niche Market - The Competitive Advantages

loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....

Privacy Concerns and Information System Usage

them out, which is not conducive to a desirable outcome. With such a policy in place, the issue is less personal. If no properly w...

Security Concerns for Power Line Communications Protocols

The internet has become invaluable for many faucets of society. Businesses, homes, schools use the internet for a variety of reaso...

LIFE STAGES AND CONCERNS OF CONFUCIUS

way of the World explains what a Junzi does when it comes to the dealings of this world Applying the third of Confucius philosop...

Social Concerns in Death of a Salesman

and fancies as Willy himself, and his wife Linda has no skills that would help her find a job; she is a housewife and has cared fo...

Healthcare Information Systems and Privacy Concerns

patients prior medical data no matter where that patient was treated. This way a doctor will be able to get a comprehensive view o...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Sustainable Fuel Development in the Colombian Economy

that a business model is only as good as the market in which it operates. For example, the host of Walt Disney World theme parks a...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

Two Business Decisions Concerning Ethics

36 known and confirmed copycat cases in the first month (Church, 1982). In looking at the way that the company dealt with the issu...

Concerning Disrespect: Ideas for Managers and Employees

An editorial in the New York Times describes how disrespect between the races and absence of jobs leads to inner city deterioratio...

Launching a Range of Cheese and Wine in Canada

market readying the market for a potential expansion strategy at a later date. Kudler already have the expertise needed to carry...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

MARKETERS AND PRODUCT/SERVICE POSITIONING

in a variety of ways (Berry, 2006). Taking our mousetrap above - it can certainly be positioned as a mouse-killer. But to s...

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Toyota and Lexus Marketing

1995; Szymanski et al, 1983). Alternatively a highly differentiated approach where there are not only separate images, but there a...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Proposed Study Concerning Adolescent Drug/Alcohol Use

drugs has been determined to contribute substantially to the disease burden and mortality rate of young people between the ages of...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Market and Firm Influences

consider which The Childrens Place firs into the childrens retail industry. There are four major market structures which may be o...

RESEARCH CONCERNING METHODS OF TIME MANAGEMENT

For example, goggling the term "time management" brings up approximately 10 million sources from which to start. One of the source...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

Issues Concerning Internal Controls

is in place the key element is that of accountability (Watts. 2007). Authority is also likely to be linked a system of authoriza...

The Role of Packaging in Marketing

example of effective marketing reflected in the packaging, other examples include Pears soap, Fairy washing powder and Bovril. ...