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Internet Marketing and Ethical Concerns

In five pages 'cookies' and bulk email as they relate to the Internet are discussed in a consideration of ethical concerns and the...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Stem Cell Research: Wave Of The Future

acceptability; however, this is not enough reason to postpone the favorable results that have already been discovered as the ethic...

Internet and Ethical Issues

In eight pages the Internet and the ethical concerns associated with it including 'cyberslacking,' identity theft, and privacy iss...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Overview of the Internet and Marketing III

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Increasing Business for Dubai Internet City

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Adopting an Internet Strategy

Where used for promotion only a company website will act as a promotion tool, giving out information out about the company, promot...

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Ethical Case Study; Is It Ethical for an Employee to Use Work Time for a Personal Projects?

actions" (dictionary.com, 2007). Therefore, it needs to be considered whether or not the actions of the employees were right or wr...

Toxic Taco’s; The Arguments Surrounding GM Crops

that GM crops have been put through. The consideration can be looked at from a commercial or business perspective, from a govern...

Why Has Packaging Become Such A Significant Part Of Marketing Activity?

be associated with a more sophisticated style and more class, this is why more children products, from toys to food, will be in br...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

The Application of Censorship Rules for Internet Content

5 pages and 5 sources. This paper provides an overview of the issue of applying censorship rules to the content material on the I...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Internet's Ethical Challenges

The Internet now touches practically every aspect of our lives. With it our culture has evolved. The Internet too has evolved, h...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Social Work, An Ethical Dilemma

This essay pertains to a ethical issue that involves untrained workers being asked by the social worker's agency to instruct intel...

Ethical Dilemma, Unacceptable Behavior

This research paper/essay describes an ethical dilemma concerning a colleague's alcoholism and recommendations draw on the ethical...

Toys R Us: System of Inquiry

This 11 page System of Inquiry explores the code of ethics of Toys "R" Us is a good example of an ethical leader even though its c...