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Essays 121 - 150

Overview of a Wall Street Journal Marketing Article

is the most critical component of successful Internet marketing: to understand the interactive instrument of sale and become educa...

Risk Management and Insurance Software Online Development and Marketing

In twelve pages this report considers risk management and how a program for marketing and development software can provide an insu...

Internet Marketing and TQM

In seven pages this paper discusses marketing mix as it relates to the Internet and also considers how to implement Total Quality ...

Current Market and Advertising on the Internet

consulting and research company, reports that American on-line consumer transactions generated revenue of $707 million in 1996 and...

Direct Email Internet Marketing

their changing environment or face extinction, a world in which organisms must continue to grow in a profitable direction and deve...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Organizational Development

and large companies alike in a range of different sectors. The market position adopted by the company will also be influen...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Competition Issues and Microsoft

to Nintendo (European Report, 2002). 3. Navision, a Danish company that develops enterprise and accounting software (The Practical...

iMac Computer Marketing

selling of this product and it is targeted to novices. The iMac was made for the Internet. It is a computer designed with the net...

Internet Marketing of New and Used Automotive Parts

all has been that of the computer. In more recent times, the computer has moved from the restriction of industry well into the ma...

Adding E-Commerce To An Existing Business

and a map that shows where the business is located and the products they offer. Many of todays consumers do their comparison shopp...

Fast Food and E-Commerce

profit margins, but may increase over all profits. It is only by looking at the way these influences may be exerted that the impac...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Amazon.com and the Italian Market

never seen itself as being constrained to the segment of the online market it was merely starting in that area. Today the company ...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Internet Sales and Product Promotion

In five pages this paper discusses Internet product sales and promotions in an assessment of online pros and cons, as SWOT analysi...

eCommerce Market Pricing Variations

e-businesses should be greater than $50 billion (2000, p.PG) (See Chart Below). The future of e-retailing is big and so questions ...

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Business and Electronic Commerce

In eleven pages this research examines Internet marketing in a consideration of its implications for business with globalization a...

Small Global Businesses and the Impact of the Internet

In eight pages this paper discusses how small businesses have been able to successfully compete in the global market due to Intern...

Consumer Behavior Changes and Marketing Implications

In thirty three pages consumer behavior since the 1920s is examined along with the implications changes had upon marketing with Wo...

Internet Air Freight Marketing

In ten pages this research paper examines UPS and FedEx in a consideration of how an air freight carrier can succeed at maintainin...

Internet and Restaurant Marketing

In five pages this paper discusses how restaurant chains use the Internet for marketing purposes. Five sources are cited in the b...

Internet Marketing of Music

In six pages this essay examines music marketing in a consideration of the past, the present, and the future with the impact of th...

Small Business and the WWW

the middle of the night, design Christmas presents for two nieces and a co-workers child, make special shipping instructions, and ...

Internet Marketing Information Management

is the electronic process of searching for patterns in events that have already occurred (Nash, 1998). The purpose can be to dete...

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...