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Essays 151 - 180

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...

Atlantico Inc Case Study

the next month in stock at the end of each month. This gives us the following. Figure 3 Purchase budget January February March S...

TURNING POINT DRUG REHAB AND SOLUTION DESIGN

How Use Will Help System Analysis and Design Process As mentioned in the previous paper, use cases are ideal for determini...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

MCBRIDE FINANCIAL SERVICES AND MARKETING

many types of research that McBride can rely on. Some suggestions include comment cards, focus groups, mail surveys and even telep...

Sales Management

are many ways to motivate a sales force. Carmichael (2009) suggests: set clear expectations which tells the people exactly what is...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

A Plan to Increase Revenues at Manchester United

may either be leveraged and held until decline and then either sold or abandoned once the decline stages reaches a non viable fina...

Marketing Case Study of GLT

model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...

PROMOTIONAL PLAN FOR MAGIC JACK

cable companies that offer high-speed Internet are going to introduce their own VOIP products in the coming months and years. In t...

Primary Research Tools

given. This can also be used for statistical analysis as the answers can be coded after the event, however with fewer results ther...

Flight Control

to increase credibility for many firms is the way that other users review the products. The app store allows for this and ion the ...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

Forecasting Case Study

the data to forecast the following years sales levels. There are good and bad years, so the best approach may be to use linear reg...

BUSINESS PLAN - INTERNET CAFÉ IN ROMANIA

a reasonable price and tasty food and coffee, we believe we will be able to break even during the first year and show a profit dur...

Third Cycle Investment Recommendation for Aquine

chance that the watch will pass the certification. This is a doubling of the chances of failure from 1 in 3 to 2 in 3, and as such...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

SALES MANAGEMENT ISSUES: SALARIED VERSUS COMMISSION VERSUS BONUSES

more motivated, the younger individuals in this particular group tend to be more motivated (p. 3). The reason, apparently, is beca...

Enhancing Sales Force Productivity

be aware of the situation for companies as a whole. Furthermore, many large firms with different divisions may be dealing with sal...

Forecasting Sales Using Regression Analysis

The company must identify factors that have the ability to have a significant impact on monthly sales of Treat. Some of those...

Online Education and Marketing

Successful completion of the program (and therefore awarding of the degree) requires five weeks of study on Dukes Durham, North Ca...

Organizational Staffing Plan

person was - punctual, willing, cooperative, quality, and so on; and if they would want this person back (Robertson, 2000). 4. Sch...

Internet Payment Services' Marketing 2

given a great deal of attention. All of business has changed today - some aspects have changed in philosophy; others have been af...

Sales Success Factors

is by carefully planning primary and secondary sales calls, developing a careful questioning strategy and preparing responses (May...

College Students and the Marketing of a Campus Poetry Night

In one page this essay discusses how to plan and promote a poetry night event on a college campus that includes a book signing and...

Marketing Plan of Malaysia's Sun Microsystems Internet Servers

In thirty pages this paper includes a discussion of Malaysia's cultural climate and information about the country and then present...

Singapore and Direct Selling

In thirty pages direct sales are generally considered and then examined within the context of Singapore and its sales developmenta...

Marketing and Software for Enterprise Resource Planning

In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...