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Essays 91 - 120

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Strategy for Oliver's Market

the addition of a small warehouse in 2004 and remodeling of the original Cotati store in 2005. Also in 2005, Olivers Market was n...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Adding E-Commerce To An Existing Business

and a map that shows where the business is located and the products they offer. Many of todays consumers do their comparison shopp...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

EBay; Key Success Factors

the goods, there was no stock needed and in the early days the payments was arranged between the buyer and the seller privately. T...

Business and Electronic Commerce

In eleven pages this research examines Internet marketing in a consideration of its implications for business with globalization a...

New eCommerce Business Marketing

In seven pages this paper discusses how to start and successfully market a new Internet business featuring a hypothetical example....

An E-Commerce Marketing Plan

and interactive capabilities that offer both benefits and restrictions. The business person must use these to his or her own advan...

Organizational Development

and large companies alike in a range of different sectors. The market position adopted by the company will also be influen...

eCommerce Market Pricing Variations

e-businesses should be greater than $50 billion (2000, p.PG) (See Chart Below). The future of e-retailing is big and so questions ...

Dell Computers' Consumer Marketing

In seven pages this paper examines how Dell had had to shift its market from the business sector to computers and how the Internet...

Information Technology Recommendations

company and the clients. Software such as Sage will be capable of generating invoices and creating accounts, it is also available ...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Enterprises Owned by Families

in these businesses face different challenges than others because there is a family dynamic and a business dynamic. Often, if ther...

Articles on ERP

process. The decision making process is dependant on two main components, the first is the input data and the second is the transf...

Issues with Small Businesses

National Minority Supplier Development Council (NMSDC). This certification may be a great asset to the business (Kessler, 2010). ...

HAPPY PAWS DOG RANCH SMALL BUSINESS

interaction. Along these lines, not all dogs are accepted - each dog that is new to Happy Ranch needs to undergo evaluation to ens...

Legal Issues in Catering

Contracts are legally enforceable agreements between two or more persons who are deemed to be competent to enter into such a legal...

E-Commerce Business Comparisons

developed an outline for the requirements of a e-commerce business and the way they need to satisfy customer needs, for both B2B ...

How the Internet Is Transforming Marketing

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...