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Harlequin Case Study

with the marketing of the series, the brand awareness and repeat purchases are not a feature of single titles. Instead, for each b...

A Modest Proposal To Abolish Schools And Introduce Workhouses In Their Place

not grow up unsupervised, where they do not have good role models and a firm structure they may grow up with temptation to behave ...

Improvement Processes

been adding a cost. The process of improvement was akin to the introduction of a just in time management system associated with ...

Kirkpatrick's Training Evaluation Model

pages. Level 1: Reaction. This is exactly what it sounds like - what are the reactions and perceptions of the training participant...

Amazon.com and the Italian Market

never seen itself as being constrained to the segment of the online market it was merely starting in that area. Today the company ...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Information Systems and Internet Troubleshooting

the source of the problem. A simple internet search on the topic of sudden shutdowns revealed some interesting advice directly fro...

Measuring the Success of a Hospital Hand Washing Training Course

indirect through the in-house CCTV systems. Individuals may also change the practices because they are being observed which may sk...

NBN and its’ Influence on Australia

Network is a white elephant waiting to happen" (quoted Tucker, 2010). Therefore, there are some significantly differing views on t...

Research and Diabetes

in young people, and type two diabetes, which generally occurs as the result of lifestyle choices such as obesity or a lack of exe...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

INTERNATIONAL EXPANSION - BENEFITS OF LOCAL PARTNERS

one very good example of the difficulty of working in China involves Starbucks and its location in the Forbidden City. The coffee ...

Law Enforcement/Use of Stun Guns, Video Surveillance

stun guns and video surveillance technology has become increasingly widespread among law enforcement officers. However, this trend...

The Impact of the Internet

and communities in a number of ways. The main influences, especially with tools such as multimedia, the internet as well as mobil...

The Value of Customer Relationship Management for Web Based Retail Operations

and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...

A Leaflet Explaining the Impact of Mandated Nurse to Patient Ratios in the Health Industry

nurse to patient ratio in California. In 1992 and 1993 the California Nurses Association has sponsored the Democratic Senator Jack...

E-Recruiting Pros and Cons

find the posting and respond to it. This is also true for companies who find they need an increase in the number of employees for ...

Windows and UNIX Server Platforms - A Comparison

"primarily determines which hosting platform one should use" (Boston Computing Network, 2011). To begin with, it should be noted...

Federal Ballot Initiatives - The Pros and Cons

ballot initiative and referendum rather than depending on elected officials to do what they were elected to do. This policy has ma...

The Pros and Cons of Affirmative Action

hiring of some quota of minorities is one form of affirmative action. Another form might be the privileged granting of small busin...

When Life Gave Him Lemons, Ben Franklin Made Lemonade

historical figures who is truly, and almost universally, admired. He was intelligent, witty, fond of women, well-traveled, curious...

Did Intel Act Wisely in Acquiring McAfee

was one that have been designed to facilitate vPro. This made the acquisition of McAfee not only a related diversification, which ...

Censoring Rap Music Because Freedom of Speech Has Gone Too Far

audiences will play only heavily censored versions of rap songs. The U.S. government has also actively sought to censor rap music...

Socially Responsible Marketing: The Selling of Value

is being observed is an increasing focus on moral and ethical dimensions of business. Evidence of this can be seen, for instance, ...

Health Care Funding Alternatives

recently become one of the most controversial and important of all political discussions. Having dominated the debates surrounding...

Does the World Trade Organization Hinder Economic Growth in Developing Countries?

first world nation economies. A good example of this was the multi-fibre agreement. Many developing countries, such as China, ha...

COCA-COLA, PEPSI AND THE INTERNET

But both are approaching Internet usage quite differently. Coca-Cola Coca-Cola is the number-one soft-drink company in the ...

An Overview of Internet Marketing

increasingly changes the way in which business is practiced. There are few aspects of business which are not today affected in som...

Diversity Training in Organizations

respects. One of the most important differences between the modern business world and that which existed just a few decades ago is...

The Challenges of Software Engineering

critical if the end product is to meet all the requirements and needs of the end user. For this reason it is critical to put commu...