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Essays 31 - 60

Store Location Selection

a location where the store is seen and better, where people will need to walk by it (Isidro, 2001). Even so, the owner will most l...

Costco Selling Brides Dresses

keep operating costs low, with the firm in claiming that they are passing the savings on to their customers/members. This creates ...

Retail Stores Seek Too Much Information

their power to not only attract new customers but retain the ones they get. It is their intentions to build a relationship with th...

Marine Gyro Compass and Electronics' Effects

In six pages the marine gyro compass is examined in terms of the impact of electronic components particularly regarding innovation...

Retailing and IT

In ten pages this paper examines the changes in retailing that have resulted from information technology with a consideration of '...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Resources on the Internet and its Applications

it is also essential that people realize that its true beginnings were actually with the United States military, which wanted to d...

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

Research Issues for Bookworm

is the collection of data form a large number of respondents, qualitative sees data colleted from fewer respondents but an opportu...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Analyzing Dream Worlds Mass Consumption in Late Nineteenth-Century France by Rosalind H. Williams

In thirteen pages this paper features a chapter by chapter book analysis on William's examination of how the evolution of consumer...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Ethics and Communication 2

subjects in the same e-mail the sender will only have a 50% chance that both e-mails will be dealt with. 4. The e-mail should hav...

Impact of Marketing Technology on the UK Supermarket Industry

of competitiveness is reflected in the expenditure in marketing in 2003 which totalled ?112.1 million (Euromonitor, 2004). ...

Issues Involving Computer Viruses

In a paper consisting of twenty one pages compromised computer security and Internet privacy are just two of the issues considered...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Ecommerce and Taxation

still address their personal needs when it is convenient for them. "Hundreds of major retailers dot the Web with a fast-evolving ...

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

The Consumer Culture and the Media

radio are very powerful media and have the ability to shape consumer attitudes. This paper identifies three trends that have arise...

Value Of Wholesalers

other words, it is wholesalers that make the product available to the customer, usually a retail outlet. They provide the quantity...

INTERNET MARKETING AND CONSUMER BEHAVIOR

open the discussion, well first point out the differences between traditional marketing and that used for the Internet. Traditiona...

Service Characteristics and Consumption Trends That Impact on a Travel Agent

their co-travelers. The same research also indicated that the individuals choosing packages would often be those that had the lowe...

Internet Explorer, Netscape

browser statistics compiler indicates that 76.1% of visitors employ Netscape Navigator and only 4.1% use Internet Explorer" (Wingf...