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Essays 331 - 360

Student Marketing Considerations Case Study

In five pages this paper considers a possible hotel purchase in this student submitted case study featuring various pertinent mark...

Quality Products vs. Luxury Products

Bordeaux, 61 chateaux produce Grand Crus Classe wines, which command the highest prices of any wine in the world (History of Borde...

Relationship Between Customers and Hotels

the hotel in question. Relationship marketing involves building a definite give-and-take relationship between the customer and the...

Marketing Strategies For The Great Western Hotel

once a month for the "The Toyota Extreme Superbull Bullriding Series", the level of attendance it at roughly two thirds of the ful...

Australian Great Western's Marketing Plan

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

Qantas and Airline Industry's Ethical Considerations

a founding principle was that of the desire to do it is an ethical way, this may have included environmental concerns to reduce po...

Blackpool Hotel Marketing Plan

in Afghanistan and then Iraq have resulted a high degree of any western feeling in many Muslim countries and an increase in the le...

Analyzing and Reviewing Casino Hotels

trails to the west, and became a popular railroad town in the early 1900s..With the growth of the railroads, Las Vegas became less...

Contract Law and Term Breaches

an offer is made as a promise to a wide audience where there is not the need for bilateral communication. In looking...

How To Successfully Franchise in East Asia

East Asia. The student has posed 4 ideas form a literature review, these are that P1. The success of international franchising ...

Questions on the Case of Page v. Sloan Answered

independent contractor. 2. What duty of care(s) is the court applying?...

Small Scottish Hotel Marketing Plan

However, the majority of this is located in the south, with the figures dropping to below a proportional level in Scotland. The co...

Communities/Societies in 4 Films

community in the mission is that the film portrays delays in the UN rescue mission stemming, at least partially, from faults in co...

The Role Of Database System In 5 Star Hotel In Kazakhstan; Research Proposal

The standard use of a database to manage bookings and customer accounts is assumed to be the very basic need of any database that ...

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan

lower income groups. Overall, the GDP per capita in the country was only $8,200 in 2005 and 19% lived below the poverty line (CIA,...

Case Study of Shangri La Hotels

The product need to be communicated with words and images that can evoke not only a factual representation but try and convey the ...

TQM's Applications

different areas of the same company. TQM in manufacturing will be aligned with some of the same elements as it is in the service s...

Holiday Inn and Change Management

in 1997 when he had only been in the role for 7 months. The management style changed, we see a more group management style emerge ...

Global Hotel Operation Expansion

In three pages this paper examines hotel chains' and the barriers that have previously presented overseas expansion. Three source...

Hotel Management and the Job of a General Manager

or directors, sales and marketing managers, front office managers, assistant managers, special events managers, human resource ma...

Issues Pertaining to the Hotel Business

Inn increased its market potential "without drawing customers away from already-established hotels" (The transformation of the U.S...

Marriott Hotel Chain and Total Quality Management

an integral part of high-level strategy; it works horizontally across functions and departments, involves all employees, top to bo...

Upscale Scottish Hotel Marketing

In fourteen pages this paper examines the marketing of an Inverness 30 bed upscale hotel with SWOT and PEST analyses applied to st...

Small Hotel Case Study on Total Quality Management Implementation

In five pages and 2 parts this paper discusses the small hotel applicability of TQM and how its standards might be improved as a r...

Luxury Urban Resort Hotel Proposal

this caliber, it is important to look at the competition. What other hotels in the area would appeal to the same market, and how c...

Aviation Industry's Competitive Structure

In seventeen pages the airline industry is examined in terms of its structure and the influences such as entry barriers, performan...

United Kingdom's ACCOR and Strategic Management

In five pages this paper examines the world's 3rd largest chain of hotels in terms of its strategic management approaches. Nine s...

Fast Food Industry's Chicken Market

that will continue until 2005 (PG). One of KFCs competitors, Boston Market, came on the scene originally as Boston Chicke...

Automotive Industry's Largest Players

In nine pages this paper discusses how scope rather than scale economies are the primary focus of the largest manufacturers of aut...

Case Study on the 2 Time Malcolm Baldrige Award Winning Ritz Carlton Hotel Company LLC

striving for improvement, and always satisfying the customer" (Brown, 2000). As you can see, although there are various definiti...