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Essays 871 - 900

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Cars and Gender Differences

In five pages this paper examines the gender differences regarding the purchase and uses of automobiles with market segmentation a...

Operating a Department in Marketing Communications

In ten pages this paper addresses student questions and various comments regarding marketing communications' departmental operatio...

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Avon and Mary Kay Cosmetics in China and Japan

In eight pages this paper considers five questions regarding the market entrance of Avon and Mary Kay into China and Japan. Fourt...

U.S. Market Positioning of Land Rover North America

In eight pages this paper examines LRNA as presented in Harvard Business School Case Study 9 596 036 regarding U.S. market positio...

Dentist's Services Marketing

In five pages this paper considers research regarding the marketing of dental services. Four sources are cited in the bibliograph...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Increasing In Flight Duty Free Sales Business Plan

In eight pages a business plan tutorial regarding increasing Sinapore Airlines' in flight duty free sales is presented and include...

Parity, Exchange Rates, and Israel

In fifteen pages this research paper discusses Israel in a consideration of rates of currency exchange, balance of payments and ho...

Legal and Ethical Issues Associated with Product Recalls

relationship between marketers and consumers, with the former having more information about their products than the latter, even t...

Sheldon Natenberg's Option Volatility and Pricing

In seven pages this informative text on the stock market is reviewed....

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Community Nursing Program Marketing Plan

In six pages this paper examines a marketing plan for a community nursing program regarding the recruitment of students to volunte...

Small Business and the WWW

the middle of the night, design Christmas presents for two nieces and a co-workers child, make special shipping instructions, and ...

Overview of Marketing for an Independent Garden Center

purchases for resale. Every retailing business must be aware of the extreme competitive nature of todays retail market in order t...

Marketing Tools and the Validity of Psychographics

In two pages this paper argues that psychographics and the ways in which it misleads and exaggerates should not be regarded as a v...

New Private Investigation Agency Marketing

In seven pages this paper examines opening a private investigation business in a consideration of the 4P's marketing plan....

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

Overview of eCommerce

In fifteen pages this report considers ecommerce in a comprehensive overview in terms of manufacturing prospects, possible problem...

High Tech Industry and Failure of the Free Market

are involved in textiles and other such industries, but it is the high-tech category on which it pins its hopes for prosperity. S...

Basic Principles and DeBeers Advertising

In eight pages De Beers advertising is evaluated in terms of its successful diamond marketing regarding adhering to basic principl...