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Essays 1981 - 2010

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Strategic Assessment of Telefonica

the desired results. Analysis of Telefonica Telefonica S.A. is a large Spanish telecommunications group. The firm was once the...

Starbucks in 2011

2012). By the second quarter of 2010 the profits had increased eightfold (Motavalli, 2012). Continued recovery has been aided by t...

Operational Improvements in Manufacturing Environment - The Case o Morgan Cars

changes have seen the overall capacity of the factory increase from 500 cars per year to over 700 cars per year (Vella, 2007). De...

Financial Performance of eBay according to the 2010 Accounts

firm has proven the effectiveness of its business model, showing it is suitable to different economic climates. 1. Introduction ...

Non-Financial Performance Measures

poor labor relations and undertaking little or no development for the future. The annual accounts may be used to provide additiona...

The Value of Customer Relationship Management for Web Based Retail Operations

and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...

Capacity Questions for Telemarketing Incorporated (TI)

are the three months with the production level closest to the BOL and a normal curve has been assumed. The increased compensation ...

The Passenger Train Industry as an Oligopoly

order to overcome potential problems associated with monopolies. Many railway industries had been nationalized, this facilitated l...

Investigation to Assess the Impact of Downsizing on Employee Motivation

motivation on employees performance and business results has also been seen in the UK; a similar study took place with the Nationw...

Google

more targeted approach, where the Google system places advertisements on websites visited by the target market, splitting the reve...

Strategies for Starbucks, Amazon and Southwest

product may be a variant ion the existing beverages offered; for example a new type of frapachino, or something to join the recent...

Alignment Southwest Strategy, Mission and Operations

has been trading for more than 40 years, with a business that has expanded to cover much of the US, flying domestic routes and kee...

The Concept of Economies of Scale

a company expands, the production units increase and this provides the firm with an opportunity to decrease its costs ("What are E...

A Strategic Approach to HRM

It is concerned with the management of employee learning for the long term keeping in mind the explicit corporate business strateg...

Capital and Operating Projections for an IT Project

last start up cost is the start up training costs for the staff, if the staff are to be brought in from external sources there may...

Strategizing using Game Theory

the way in which strategies the organization may impact on competition, which in turn will impact on the organization itself. In t...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

Costing and Overhead Allocation

the allocation of the head office costs. In an environment where an employee undertakes a number of different tasks labor may also...

How do Changes in an Economy Impact on Businesses?

in two different developed counties economies between 2007 and 2011. The two companies are Nike and McDonalds and the countries th...

The Services and Core Competences of UPS

The writer answers a set of questions posed by the student looking at the type of service strategy adopted by UPS, the core compe...

Assessment and Strategic Recommendations for Zara

review the firm and its position in order to identify strategies which may be adopted and propose a new strategy which will be ali...

Strategic Recommendation for British Telecom

strategy it is necessary to examine the company in its external and internal environment. This can be undertaken using a number of...

Considerations for IT Implementation Projects

The writer looks at a number of issues that should be considered by those planning and implementing information technology project...

Strategic Analysis of BHP Billiton

The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...

Defining and Using Transaction Cost Economics (TCE)

boundaries may impact on its use. Transaction costs can be defined costs which are incurred as a result of managing production, ...

Qantas in the Business Environment

firm allows for an assessment of the power dependencies (Hatch and Cunliffe, 2006). As an international airline Qantas has a wid...

Advantages and Disadvantages Associated with Outsourcing Global Security Tasks

advantage. Indeed Beck (2001) notes that this threat is one that has the potential to align different government interests; global...

Internal Assessment of Southwest Airlines

move forward it is necessary to look at the company and its position. A useful approach is the resource based view (RBV). With...

Outsourcing and The Service Economy

Business Machines Corporation agreed to take over much of operations associated with the Visteon Corporation. As the article unfol...