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Essays 1201 - 1230

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

Questions on OneCafe

companies and companies such as Coca-Cola. Even companies such as McDonalds and Starbucks are only verging on a true global presen...

Cost Issues for Gillermo

level of costs. For example, one of the reasons many companies outsource production to companies in other countries is the result...

Assessing Tactics for Wal-Mart Money Center Marketing Campaign

other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...

Educating About the Risks of Hepatitis B

and when delivered in combination with other interventional tactics. Ndiaye, Hopkins, Shefer et. al. (2005) found insufficient ev...

Strategy Recommendation for Minor Bus Company

marketing of lower prices during the off-peak periods. Slide 1 Slide 2 Slide 3 Slide 4 Slide 5 Slide 6 Slide...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

Guillermo Assessment and 3 NPV Calculations

broker option or they can choose the high-tech option. Each of these are suitable to be considered in terms of the different inves...

Intel Share Value Analysis

it is moving towards the end of a lifecycle if there are not goods or services to replace those that are aging. The way that the f...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

MONOPOLIES, OLIGOPOLIES AND ANTITRUST: AN OVERVIEW

barriers, patents and natural barriers to entry. Microsoft could be considered a monopolistic firm in several senses - it ...

Approaches to Communication for Firms with Bad News

is chosen. Each may be considered individually. Over the years a number of companies have had to pursue a strategy allowing...

Assessment of BabyCare

have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

Analysis of O Brother, Where Art Thou? Film Trailer

Goodman, who starred in four Coen films). Its dramatic KKK historical motif serves as a backdrop for what plays like a cartoon wi...

Factors to Consider when Assessing Potential Investments

the amount of sales that need to made to reach specific goals. The investors can calculate the total revenue and profit that will...

How Mercedes Benz have Designed Cars to Meet Customer Needs

Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...

APPLE CORP. AND CAPITAL STRUCTURE

The competition here is Rhapsody for music distribution and Microsoft (Zune) and Sony, among others, on the mp3 players. An...

AN ANALYSIS OF METLIFE INC.

7583700 29.19 6/15/2009 30.84 31.35 28.12 31.2 7485000 30.51 6/8/2009 32.13 33.69 30.5 31.08 8151300 30.39 6/1/2009 31.94 33.09 29...

Tourism Communication Strategies

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

A New Product at Starbucks

to begin offering freshly=squeezed juice from local produce farms. These include both fruit and vegetable juices. The societys att...

THE MARKETING OF A NETBOOK

The current advertising focus for this product is television, as manufacturers scramble over each other to promote the netbook and...

Cultural Influences in the Purchase Decision

subcultures with these cultures, where there may be influences that impact on the way marketing is perceived and received that wil...

INVESTORS AND FINANCIAL INSTRUMENTS

"pieces" of a particular company that is being traded publically. Investors buy these pieces and become "shareholders," which mean...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Is Investing In The Stock Market A Good Idea When There Are Turbulent Conditions?

be better alterative investments for short term returns. Figure 1 S&P 500 1 Year performance (Yahoo Finance, 2009) There are st...

Capital Budgeting Case Study

but unlikely to be used alone, the company will also want to look at the potential for profit. The payback period is also a tool t...

NPV Cost Calculations for New Economy Transport

discounting for the time value of money, and not the cost to the firm or the risk adjusted amount. The key for the comparison is t...