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Essays 151 - 180

PRICING, MYSTERY AND THE MARKETING MIX

things over which they really have little knowledge or effect. From the basics of marketing and from readings, we know a f...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Mix for Multinational Corporations

universal product code stamps and magnetic card readers. For this reason, it is curious to explore how such a legendary company ap...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Program Assessment, Mixed Method Approach

This research paper discusses mixed methods that combine qualitative and quantitative approaches to research in order to discern t...

Iraqi Languages: Kurdish

This research paper pertains to the Kurdish language, which is a principal language spoken in Kurdistan region of Iraq. The writer...

Exploring Different Types of Research

There are different approaches to research. Classing research methods as quantitative, qualitative, or mixed method is one way of...

Article Reviews Global Leadership

This paper discusses ten articles that emphasize globalization and leadership. Three of the articles report theory or theoretical ...

Leadership Motivation Conflict, Emotional Intelligence

What leadership styles can be related to what motivational theories? Effective leaders know there is a direct connection between t...

On Going Home

Joan Didions short story "On Going Home" is a story that describes Didions childhood home and the influences that she...

Research Summaries and Analysis

used to assess this knowledge was the Knowledge of Attention Deficit Disorders Scale (KADDS). Results showed that the teachers kne...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

Southeast Asian Students, Community Colleges

This research paper focuses on the needs of Southeast Asian immigrant students attending community college. The writer recommends ...

Proctor and Gamble in 2005

drawn to the branded toilet tissue Charmin and feed their cat or dog Iams pet food. The products may also all be bought from the s...

Documentary about Sergio Vieira de Mello

documentary effectively tells the story of his life and death, and his concern for others and good works. Sergio Vieira de Mello...

A Field Manual Delineating the Needs Presented by Counterinsurgency

The "U.S. Army/Marine Corps Counterinsurgency Field Manual" is the result of decades of military experience but, most...

Critiquing Social Research

This research paper offers description of how to critique qualitative and quantitative research studies and then closes with a sec...

Mass Media's Influence

This essay uses the Civil Rights movement and the invasion of Iraq as examples of how the influence of the mass media has had a se...

NATO Just War Against Serbs

There are several issues discussed in this essay. Examples are given of cruel treatment of prisoners of war, how the Bush Doctrine...

MARKETERS AND PRODUCT/SERVICE POSITIONING

in a variety of ways (Berry, 2006). Taking our mousetrap above - it can certainly be positioned as a mouse-killer. But to s...

FDI Influences in India and Iraq

reduce smoking in India (Lamont and Yuk, 2010). However, this has been a controversial decision, not only was cigarette manufactu...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Addressing World Wrongs with Blood and Iron

votes are simply insufficient to address our problems today and they were just as insufficient in Bismarcks time. Bismarck ...

Killing the Truth in Iraq

accusing Basras police force of "being infiltrated by Shiite militiamen" ("American Journalist Found Shot Dead in Basra"). He quot...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

The 1st and 2nd Gulf War - Have the Allies Committed Genocide?

not only at cases that have been subject to a great deal of debate, such as East Timor and Rwanda, but also at cases where there h...