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Essays 61 - 90

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Slavery in the First and Seventh Lincoln-Douglas Debates

This paper examines the debates between Abraham Lincoln and Stephen Douglas in terms of how the first and seventh debates dealt wi...

Overview of the Atkins Diet

In twenty one pages the Atkins safe diet program is examined in a consideration of calories, carbohydrates, protein, and other wei...

Differences Between Leaders and Managers

not a necessity (Future Visions, 2011). While it is too simplistic, one way of demonstrating the differences is that leadership is...

The First of Eight Articles on Human Resources and Workplace Issues Reviewed

to change. The author analyzes conflict theory, positivism and the development of spurious dichotomies, as well as positivism as ...

An Article That is One of Eight on the Workplace Reviewed

a basis for relating the potential effectiveness of these programs. Review of Literature The author relates a number of perspec...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

First Responder Case Study Analysis

serious situation. Again, there is the possibility that chemical or biological agents had been released. While the threat is not n...

Medical Coding - Informed Consent Forms

researchers found that persons who had diabetes were often readmitted to the hospital within 30 days of discharge (Robbins and Web...

Business Questions

be a personal liability for the price up. In addition to this as the business is not separate from the proprietor, the business wi...

Employment Legal Issues

protected. The statement from Newcorps Personnel Manual suggests that progressive discipline would be implemented prior to a perso...

Investment Questions

participants leads to a situation where, at any point in time, actual prices of individual securities already reflect the effects ...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Harland Case Study

benefits, the economies of scale and a guarantee of consistency are two of the principle attractions (Levitt, 1983). This will res...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

International Expansion

consider various risks. Transaction exposure risk is described as the risk associated with the cost and revenue in terms of a chan...

Universal Health Care Policy

such as Massachusetts and California, the pros and cons of universal health care and others. Some of the articles reviewed are lis...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

Aggressive Marketing Response

In five pages this paper discusses how a business can respond to a half price aggressive marketing promotion by a competitor. Six...

Function of Government within the realm of Private Business

to be applied as appropriate" (Should Agricultural Subsidies Be Abolished, 2002). Others against government subsidies sit...

General Mills and Ready to Eat Breakfast Cereal Market

recommended that the organization continue with a strategy, but ensure that there marketing helps to enhance the level of differen...

British Airways

survey of International airline passengers 33% of customers had stated that the company they most wanted to avoid was British Airw...

Application Responses for Parsons Design School

fashion that exists within a single country, indicating the vast social divides that exist all across the world. Even within my ow...