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Essays 121 - 150

Case Study Psychological Research

In this scenario, a counselor is conducting a research study of the resilience of children whose parents have recently become divo...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Outcomes/Pressy v. Ferguson

On June 7, 1892, Homer Plessy was arrested for challenging Louisianas Separate Car Act in a deliberate act of civil disobedience a...

1998 Gongressional and Gubernatorial Campaigns

PG). Early debates between the candidates in California generated so little attention from the news media that there was not even...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

Are Western Strategies Suitable for Use in Businesses in China?

2050, there is a large pull factor for western companies to ether this market (Mintzberg et al., 2008). However, where there are b...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

BRL Hardy Case Study

in which these issues should be resolved. The clash between Davies and Carson goes back to the time the companies merged, Carson w...

Domestic Market Challenges of GM

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

Twenty-First Century E-Marketing Approaches

offers to find the "perfect" consumer for a particular product or service. Karpinski (2003) explains that doing that is "the Holy ...

Objectives Behind the Single European Market and Some Outcomes

breaking down barriers to trade though the harmonization of market regulations. This would be to remove the physical barriers to t...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

How the Internet Is Transforming Marketing

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...

A Career In Marketing

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Analysis and Advice for Omnitel Pronto Italia

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

Marketing Basics

will increase the revenue overall. In order to assess the optimum price level market research should be conducted with the red con...

Market Research

The use of focus groups following on from the distribution and collection of information from question as would facilitate an in-d...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

Delectables Corp Case

This essay is about a company in the peanut food industry. The essay responds to a number of ethical issues regarding the case. In...

Self-Medication and Another Model

This paper focuses on a video case study of a young woman who is an alcoholic and drug addict. The paper describes what was observ...

The Greatest King of Israel

This essay responds to several issues concerning King David. What was the Davidic covenant. Since David sinned, why is he consider...