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Essays 31 - 60

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Ethics Issues of the Caltex Plant in South Africa

become complex, as the firm has a duty to the shareholders to undertake business to create profit, potential losses and lost oppor...

Benjamin Rader/American Sports

of sport and leisure, it seems that Benjamin Rader (2003) does a good job in outlining the relationship between the advent of citi...

The Influence of Sport in the Context of Creating, Maintaining and Challenging Ethnic Identities and Stereotypes

game, including the way the game may be associated with the national identity in terms of values in a manner not found in other sp...

Change Considerations at Good Sport

management. The conclusion provides recommendation for managing change and conflict at Good Sport. Culture and Structure B...

Economics and Political Influences in Sport

may be akin to saying to the leading fast-food chains, such as McDonalds, Burger King KFC etc, and telling them that they will all...

‘Sports Night’: An Exciting and Memorable Experience

with my pen and autograph book, I was ready to meet these larger-than-life sports figures I had heard and read about my whole life...

Sports Training and Expectancy Theory

forthcoming if s/he performs as the manager expects (Expectancy Theory, n.d.). "Vroom suggests that an employees beliefs ab...

Sports and Economics

In five pages this paper discusses contemporary sports in a consideration of economic conditions such as community impact and athl...

Strategic Thinking Examples

to stock their products. They also expanded internationally with their salespeople targeting large international accounts in other...

Out-Of Market Sports Fans

MLB Advanced Media has tapped into todays ever-mobile society by making games available to approximately one-quarter of a million ...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

The California Family Rights Act and Economic Issues

places a greater burden on businesses in todays environment than it did in years past before the great downsizing waves that swept...

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

Organ Donations, 2 Views

This paper pertains to the deficit in available organs for transplant and the issues associated with the black market. Three page...

Should a Firm Open a New Facility Abroad?

The writer considers the benefits and the challenges associated with expanding production facilities internationally. Issues such ...

Women's Participation in Traditionally Male Sports

of the females role in society, which confined women exclusively to the home and the roles of wives and mothers, lingered well int...

Homosexuality Perception of Female Athletes

that public image is just as much a part of the game as the ground stroke. People watch the Williams sisters because they are exce...

Explaining the Phenomena of Increasing Protectionist Policies During a Global Recession

Slide 3 The concept of trade is not new, the concept of international trade is not new, there are many examples of...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

India and Climate Change, Biodiversity

large nation, both in geography and in the size of its population, which is extremely diverse culturally. The 2.1 billion people w...