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Essays 481 - 510

Big Pharma and Intellectual Property

Patents cover such things as chemicals, "pharmaceutical formulations, methods of making chemicals and methods of treating patients...

ETHICS AND PHARMACEUTICALS

of the countries in Africa that have this problem; any difficult-to-eradicate disease can take its toll on a governments resources...

Prescription Drugs and Our Over Medicated Society

orchestrated our growing dependence on prescription drugs. Big Pharma now represents a practically inescapable component ...

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

On the Waterfront and Character Conflict

he runs the docks. The same thing applies in the other cases. The priest, Father Barry (Karl Malden) wants to save the souls of ...

The Globalization Strategy of Wyeth

for the stockholders with a strategy that diversified risk with presences in many different markets, a strategy that had operated ...

Assessment and Strategy Recommendation for TEVA

for the firm to start increasing the level of expenditure on research and development. To determine the most appropriate strategy ...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

ENVIRONMENTAL FORCES AND PHARMACEUTICAL ENVIRONMENT

constraints among Big Pharma companies, this is an industry that has experienced some large challenges, internally and externally,...

Wyeth Global Strategy

organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...

Pharmaceutical Industry and Drug Pricing

argued that marketing strategies within the pharmaceutical industry will not be diverted as it will present inspired methods in or...

Prescription Drugs' High Costs

In five pages this paper discusses prices in the pharmaceutical industry in this consideration of high prescription drug costs wit...

Pharmaceutical and Nutraceutical Company Upsher Smith Laboratories of Minneapolis, Minnesota

United States to support the trend of hospitals switching to a system of unit-dose drug dispensing in order to improve accountabil...

A Nursing Perspective on Patient Mental Illness

This 15 page paper discusses seven patients who suffer from various forms of mental illness, and argues that there may be an under...

China and Pharmaceutical Expansion

In seven pages this paper discusses entering the pharmaceutical market in China in a discussion of what Bristol Myers Squibb would...

Presenting a Positive Comany Image and Gaining Business Case Study

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

Medicare and Pharmaceutical Benefits

In ten pages this paper discusses Medicare and the financial problems associated with supplying pharmaceutical benefits across the...

Pfizer Inc. and Merck and Company

In ten pages this paper compares these two pharmaceutical firms in terms of sales, R and D expenditures, assets, and financial per...

Overview of Merck and Company

In ten pages this report examines a pharmaceutical corporate giant in a discussion of sales, financial performance, change, opport...

Schering Plough Analysis

This pharmaceutical company is examined in ten pages in terms of the company itself, its subdivisons, consumer expectations, and a...

A Model for Pharmaceutical Care

an attempt to sell their products, they are selling one product only and so it would follow that better advertising techniques m...

Prices of Pharmaceutical Drugs and Regulation

In twelve pages this paper examines regulating pharmaceutical drug prices by the U.S. government and its consequences. Five sourc...

CEOs Running Global Pharmaceutical Companies

In fifteen pages multinational pharmaceutical company CEOs and their ever changing roles are examined with the focus being on the ...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Pharmaceutical Manufacturing and Rising Cost Management

drug can work under "ideal" conditions rather than a real-world environment, tend to take place in controlled artificial environme...

Outsourcing and the Pharmaceutical Industry

to expand their capacity for research and basically, to increase their overall productivity (Borchardt, 2000). The analysis fram...

Pharmaceutical Companies, Globalization, and Mergers

In fourteen pages this paper examines the pharmaceutical industry as it becomes increasingly immersed in globalization and an envi...

The Pharmaceutical Industry, Globalization, and New Product Development

caused a greater demand for information, as well as product. That information is made available through the increased and strategi...

B2B Marketing and Opportunities for the Pharmaceutical Industry

In twelve pages this paper examines how the pharmaceutical industry can utilize business to business marketing in a consideration ...