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International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

Cultural Audit of Hilton Hotels

factors. Holton already claims that they are the most well known hotel chain in the world with a very high level of brand recognit...

The International Impact of Adolf Hitler

of some fifty million people2. These deaths included not only Jews, but also gypsies, the mentally or physically disabled and eve...

Analysis of Intraorganizational Models and Conflict

- in other words, that the conflicts and problems are resolved in such a way that no one leaves the table believing that he or she...

'New' Terrorism Agenda of American Foreign Policy

is comprised of nation-states reacting to the "pressures of an anarchical world system" in which essential properties do not vary ...

New Pharmaceutical Company Startup

work toward a shared future" (p. 30). The mission of the XYZ Company is to bring the health-giving benefits of biotechnology to ...

BP Amoco and Corporate Governance

world, embracing all the values are valued by all of the stakeholders. The rhetoric also appears to be pout into practice and as s...

The Accomplishments of Admiral Cheng Ho

the chore of building one of the worlds most impressive naval fleets. This fleet of ships, and admirals like Cheng Ho brought Chi...

The Case for an International, E-Commerce Treaty

and outside the EU. Ma y of these transactions and any disputes arising from, or related to e-commerce many find a remedy through ...

American Democracy Legitimacy and Global Perceptions

Former U.S. Secretary of State Madeleine K. Albright chairs the Pew Centers ongoing series of worldwide public opinion surveys. O...

Global Financial Risk Management

is the determination of the exchange rates. For most countries there are floating exchange rates, this means that the value of the...

Global Expansion and Marks and Spencer

becoming more competitive, or the goods are in a mature market, with decline profits, there may be a need to find alternate market...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

International Business and the EU

as a whole. That interest, of course, is just as impacted by global business as it has been at any other point in the past. In s...

Making Investment Decisions Using ROE and IRR

seeks a favorable ROE to keep the business profitable and growing; investors seek a favorable ROE as an indicator that not only th...

Impact Of Globalization On Universities

in the United Kingdom, Australia, New Zealand, Canada and the United States hold their classes in English (Altbach, 2004). What is...

International Trade and Economics

(FDI), which serves to keep its total balance of payments less negative than they would be without the presence of foreign capital...

Stock Analysis of Hilton Hotels

female member; Donna Tutle making this o a board with only 9% female representation. The majority of board members are Caucasian m...

External Environmental Factors and Marketing

Nike long has been viewed as an "anti-establishment" brand (Holmes and Bernstein, 2004), but with fully 34 percent of Europes foot...

IMF and Malaysia

government set up an asset-management company to deal with the worst cases (The Economist, 2003). That was in May, by August, the ...

Ecotourism's Global Rise

of these potential dangers that have to be balanced with the needs of countries especially where there are developing countries. T...

The Possible International Expansion of Albertson's

over as Chairman of the Board and CEO (Albertsons, History, 2005). McCain expanded Albertsons even more (Albertsons, History, 2005...

Martial Arts and Screen Legend Bruce Lee

in Hollywood features he decided to pack up his wife Linda and two young children and move to Hong Kong, where his ambitions would...

Global Accounting Standards and Politics

also brings us to the argument of without international support of governments the IASB measures may not be as readily taken up an...

Concept of a International System of Justice

nations would "interact with one another in a zone of comity, cooperation and law" (see 142, 143). The Kantian theory, in fact, is...

Global Trade Barriers and Overcoming Them

stronger currencies are likely to benefit to the greater extent, with the weaker countries only benefiting marginally in financial...

Future Changes of U.S. Labor Unions

Stern advocates that the 1.6 million member SEIU move away from the AFL-CIO and form their own federation. The only other option ...

Ecommerce Business Strategies

not those finished products end up going into other goods) (Lee, 2001). But in the digital marketplace, X represents data or infor...

Investments, Comparisons, and IAS

2003). It is believed, by many experts, that adoption of IAS by most countries (the United States included) will end up establishi...

Global Financial Entities and the Role They Play

the World Bank in order to assist countries as well as for the international system to allow for incentives if efforts are to be s...