YOU WERE LOOKING FOR :Issues in Advertising
Essays 331 - 360
In five pages this paper discusses how the advertising industry successfully features rebellion. Six sources are cited in the bib...
In eight pages the Internet advertising is discussed in a consideration of its history, advantages, and disadvantages. Seven sour...
billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...
2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...
Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...
and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...
some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...
from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...
or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...
more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...
is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...
the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...
Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...
In ten pages misleading or deceitful practices in advertising are discussed in an introduction, FTC regulations are considered and...
distinctly African-American and southern voice promotes a sense of New Orleans good food and good times. It would appear that thr...
In 5 pages this paper discusses how a consumer culture is created by the advertising industry in a consideration of the human natu...
with recognizable characteristics often brings a product line into closer view for the average consumer within the demographic sco...
In five pages this paper discusses the process an advertising agency undergoes regarding a mailer design and completion based upon...
This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...
How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...
In nine pages this paper examines Gerry Philipsen's Speech Codes theory and discusses how old and new advertising messages contain...
questionable causation as increased use would not leaded to increased advertising, (or would be highly unlikely to), whereas incre...
well. Subliminal advertising has been an area of concern for quite some time. Wilson Bryan Keys introduction of the concept of su...
be added each day. By picking up divers at their area hotels this is a complimentary service that will bring in even more busines...
In five pages this paper discusses how advertising uses sex as an attention grabbing tool in an argument that emphasizes its taste...
In this paper consisting of twelve pages ethics is portrayed as a serious concern of the advertising industry. There are ten bibl...
consulting and research company, reports that American on-line consumer transactions generated revenue of $707 million in 1996 and...
In six pages this paper examines how humor is used in TV commercials' advertising strategies. Four sources are cited in the bibli...
In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...
In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...