YOU WERE LOOKING FOR :Issues in Advertising
Essays 61 - 90
In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...
in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...
Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...
to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...
20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...
the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...
(Romans & Kiernan, 2002). Of course, that is debatable. Opinion enters the picture, but if a claim can be proven false, then one c...
The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...
products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...
lower than the others, naming the others. Obviously, they cannot all have the lowest rates. Dunkin Donuts claiming it has the best...
innocuous concept as plugging a manufacturers product, for the advertising industry has become a well-versed and slick operation a...
regard and no one should really be surprised as to what comes from the government. At the same time, this piece attempts to explai...
senior analyst at Verdict, says it has succeeded because "it has delivered what consumers want" (Rigby, 2005, p. 2). Legal and ...
In six pages this paper examines the late Eighties difficulties encountered by the British Saatchi and Saatchi advertising firm in...
In five pages this paper discusses teen pregnancies and how to reduce them with topics including advertising, classes in parenting...
There are many ways fo cionsideitn this, one is with the use fo a demand equiaion. There are many aspects that can be placed into ...
target children as their principle demographic also have Web sites that market to children (Cowdrey 19). A child who gets bored wi...
This 3 page paper discusses the controversy surrounding tobacco advertising with regard to freedom of speech issues, as well as th...
This research report examines the concept of comparative advertising. What is it? Issues surrounding the use of the technique are ...
main advantage to sponsoring sports events is that the sponsorship can and should be used as a "catalyst for building corporate im...
In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...
In eleven pages this paper discusses the significance of advertising research in a consideration of the relationship between agenc...
In twelve pages this paper presents a comprehensive overview of the smoking issue including health related costs, risks, second ha...
and choose to visit a marketing consultant, you may be sure that for "x" amount of dollars, he/she will find a way to sell it for ...
A paper examining various issues associated with running a commercial radio station. The author addresses advertising, revenue, a...
feeling (Conflict Research Consortium, 1998). More real examples of cultural mishaps: * Denise Taylor receives an URGENT message ...
the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...
lines shows that as the price for the goods increase more suppliers will want to supply the market, they are attracted by the high...
is referred for tests, a medical code is given to that referral (Dietrich, n.d.). If a clinic of several physicians, for example, ...
run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...