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Essays 781 - 810

Case Study of Enterprise Rent A Car

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

Analysis of Aetna Inc.

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

Analysis of Opening an NYC Sports Bar

is named "Fans A Lot." COMPANY DESCRIPTION Company Mission When it comes to launching any company or organization, there ...

Mobile Women's Wellness Center Marketing Plan

ten years. Creating a means for women to access health care and health information in a more convenient and affordable manner aff...

Case Decision Making

this model, it is seen as being objective. However, it is possible that input data may be subjectively influences, the processes a...

Colombia and the Marketing of Computers

There were 488 radio stations in Colombia in 1999, 454 AM and 34 FM, as well as 60 television broadcast stations (Colombia). Thou...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

International Marketing; Considerations Entering a Non English Speaking Market

was not always community, this change in political regime occurred following the Second World War the communist party took over th...

Lutheran Refugee Services

n.d.). In 1939, the organization established a Welfare Department that included "an office for the rehabilitation and placement o...

Enterprise Wide Risk Management

confidence. Enterprise wide risk management is part of a common trend where there is a movement away from risk management that is ...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Challenges of the Retail Market in Chile

and the way in which retail businesses in Chile may be seen as different from many other markets. Latin America in general ...

Comparing Reebok and Nike

In seven pages this report compares Reebok and Nike in a consideration of manufacturing shifts to China from Indonesia, social res...

Starbucks; Past, Present and Possible Future

teacher, Zev Siegel a history teacher and Gordon Bowker a writer. The name Starbucks originated with the novel Moby Dick by Herman...

Magna and the Potential Acquisition of GM's European Interests

first glance this may not appear to offer many advantages, the central and eastern European car market is performing badly at the ...

Operation of a Foreign Office

feeling (Conflict Research Consortium, 1998). More real examples of cultural mishaps: * Denise Taylor receives an URGENT message ...

Website Building

from clicking the mouse to go to another site. In this paper, well study some aspects as they pertain to developing and...

Overview of the Pharmaceutical Industry in the United States

too many side effects are being released to the market. Pain-reliving drugs such as Celebrex, Naproxin and Vioxx have been thought...

India Business Practices

In ten pages the India business market and its practices are discussed particularly as they relate to Americans who conduct busine...

Common Law, Antitrust and American Exporters

that we will be able to take advantage of relative free and open trade. Although trade is open, it is governed by various US laws...

Latin America's Free Market Capitalism

In five pages Latin America's economic development is examined in an overview of relevant issues including free market capitalism ...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

Voter Apathy and the Sale of a Political Candidate's Personality

In six pages this report discusses celebrity packaging, image making, and marketing a political candidate's personality with such ...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

Company Analysis of Qualcomm

Using its financial data, the writer examines Qualcomm primarily via its annual report. The process offers answers to specific iss...

Japanese Market for the Sale of California's Zinfandel Wine

In fifteen pages this paper examines a California Zinfandel wine Japanese overseas marketing plan in a consideration of such issue...

Air Express International's Growth

Stockholder issues and the amazing growth of AEI is analyzed in this paper consisting of twenty five pages with services, market s...

Rational Decision Making and Consumerism

In eight pages relevant marketing and economic issues are considered within the context of consumerism and making rational choices...