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Essays 1201 - 1230

Italy and Nescafé

to work. Market Leaders Strategies Though there are many similarities in the US and Italian...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

The Marketing of Snowboards Case Study Analysis

the new millennium approaches, business and marketing strategies within the snowboarding industry will continue to present inspire...

Economy and Financial Markets

In nine pages the economy of the United States is examined in terms of financial markets' role. Nine sources are cited in the bib...

Radical Marketing by Sam Hill and Glenn Rifkin

term gain, balancing the books, and fearing the worst often do not become successful. Other authors suggest that such failure is d...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

University Marketing

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

Frozen Meals' Marketing

In five pages this paper considers Heinz's interest in manufacturing frozen ready made meals in a discussion of target market and ...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Possible Trends in the Future of Marketing

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

UK Computer Service

In six pages a plan to market a small specialty software business is outlined and includes research, businsess to business conside...

Small Business and the Marketing of Computer Services

In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketin...

Ever Ready Batteries Marketing Strategies

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...