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Essays 181 - 210

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Overview of Apple's Steve Jobs

not stay with the company. John Scully, president of Apple Corporation fired Jobs in 1985 (Krantz 5). As Apple Corporation flou...

Khalil Gibran and Love

In 5 pages this paper discusses how the Lebanese poet expresses love in terms of oneness and harmony in such works as 'Song of the...

'Income Equality' and the Analysis of Business Articles

income distribution has grown strikingly since the 1970s. By some measures, Americans earnings are more unequal today than at any ...

Fools of Fortune by William Trevor

wish that somehow you might have shared my childhood, for I would love to remember you in the scarlet drawing room, so fragrant in...

The Prince by Niccolo Machiavelli and Political Fortune

This paper examines the importance of political fortune in this analysis of The Prince by Niccolo Machiavelli consisting of 5 page...

Marc Gunther's Article 'The Rules According to Rupert Murdoch'

In five pages this Fortune magazine article on Rupert Murdoch published on October 26, 1998 is critiqued. There are no other sour...

The Retailer of the Century: Wal-Mart

undermine a great deal of what Sam Walton had hoped to create with his original stores with "down home" feeling. Wal-Mart Weakness...

Businesses That Are Family Friendly

The qualities that Working Mother looks for are much more common today than even a decade ago. Programs and policies include "Goo...

European Monetary Union and Whether or Not It Could Collapse

certain level of inflation to creep into the countrys economy. Meanwhile, other countries in the Union will insist on maintaining...

Excess Achievement in the Entertainment Industry

The Movies It was in the 1920s that Hollywoods film industry was born. These were the days of...

Marks and Spencer Retail Industry Fortunes

In five pages this UK retailer's ever changing fortunes and the impact of the competitive environment are discussed. Seven source...

Marks and Spencer Success and Failures

is Marks and Spencer, a company with a chequered history, especially in the last few years. To appreciate the real impact of the ...

Machiavelli's The Prince, Fate and Fortune

that men with their wisdom cannot direct them and that no one can even help them; and because of this they would have us believe t...

Europe During the Renaissance and Perceptions of Fortune

a dramatic shift in perception in regards to fortune, and what was once believed to be a pre-ordained right was now considered to ...

Sophocles' Antigone and Oedipus and Fortune Reversals

he has heard the dreadful prophecy that he will kill his father and marry his mother, Oedipus meets Laius on the road, becomes enr...

Best Companies According to Fortune Magazine's '100 Best Companies to Work For'

annual report on the "100 Best Companies to Work For" reflects the concerns and values common among adult employees of all ages. ...

The History of Fortune Cookies

in the middle of their Moon Cakes (replacing the yolk with secret messages). Patriotic revolutionary, Chu Yuan Chang took on the d...

Microsoft and its Success

may have used in more generic terms. Michael Porter has considered the way in which firms compete and defined two types of competi...

Strategic Performance Measurement for Purchasing and Supply

chose a diverse range of companies that could be used as sources data, the choice was of fifteen companies all that were in the fo...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Major Themes in "A Hazard of New Fortunes" and "The House of Mirth

opportunity to exercise their intellects--they went away to college, and if they were not encouraged to enter business or a profes...