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Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Research Recommendations for Portugal's Small to Medium Sized Businesses

with a background understanding of existing influences that more specific SMEs concerns may be addressed. This will also help to c...

African American Females and Discrimination

and even a lack of trust on the part of the black population (Zmuda, 2002). Women, in general, face a glass ceiling when attempti...

Best E-Business Practices and Policies

information for the purpose of making a purchase. The best and most successful Internet businesses offer only high-quality produc...

Operating a Small Business While Learning

proposed by Kolb, has four main stages, these all reinforce each other and create a continuous learning cycles. These may be seen ...

Murder Charges of Businesses After a Fatality in the Workplace

in a murder, the employer may be liable, dependent on the circumstances. There are of course other ways that employers may be impl...

Strategic Planning v. Business Planning

how the company will attempt to attract and keep customers. The financial plan demonstrates how the company will earn money and ho...

Process of 'Big Bet' Business Risks

The author of this article went on to point out companies in Canada that had made and succeeded on big bets (such as Nortel on opt...

The Ethics of the Phillip Morris Company

of nicotine and also that cigarettes not a drug and not addictive. Other tobacco company CEOs also testified cigarette smoking not...

Operations Management and Small Business

is costly and too little results in lost sales and a decline in customer goodwill. It is not easy to calculate the amount of inven...

Hong Kong's eCommerce Challenges

In a paper consisting of fifty nine pages Hong Kong's business community is examined in terms of internet trading and ecommerce ch...

Disaster at Floreffe, PA's Ashland Oil Company

until the leaks had been plugged. A crisis management team was formed at the company headquarters in Ashland, Kentucky, and plans ...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

United Kingdom Businesses and Language Diversity

force, and more specifically, how many Chinese. While data specific to the topic seems to be elusive, some data were accessible. T...

A Comparison of Two Organizational Structures ACAS and Cadbury

began as a seasonal offering, but they proved so popular have become available all year around and special occasions are catered f...

Impact of Foreign Corrupt Practices Act on U.S. Businesses

that giving of gifts is one way in which a U.S.-based company could likely gain a competitive advantage over a foreign entity. In ...

Creating a Market Driven Intel

would "ship a 900MHz version of its Pentium III Xeon (Cascades) processor with 2M of integrated L2 cache in lQ01" (Leibson, 2000; ...

Overview of Becoming an Information Technology Consultant

obtaining the job they can do well (Smith, 2001). There are some ways in which a person can find their market niche (Smith, 2001)...

Thomas Cook, Shell, and eBay Business Analysis

Shell Oil operates in many of the worlds developed nations, and it maintains several related businesses, each of which has the use...

E-Commerce Failures

to place a grocery order online and have it delivered to his home in the metropolitan areas in which Webvan operated. In the days...

Case Studies on Small Business

show for it. His idea to have the place looking like an art gallery had not had the intended effect as well. In short, Steve made ...

Student Supplied Change Management Case Study

control over the manufacturing process. The location of the company with the production facilities near London airport may also be...

Eye on the Future Business People in Calgary and the Bow Valley, 1870-1900 by Henry C. Klassen

other scholars for generations to come, as Klassen has established himself as the foremost authority on local business history i...

eBusiness Strategy Defining

of the corporation is one that helps to ensure its continuity and relevance to its market. Shareholder value will decline if the ...

A LOOK AT WARRANTIES, TERMINATIONS AND AGENCY LAW

legal excuse. In the meantime, a disclaimer is a clause in the document that tries to prevent creation of a warranty. Disclaimers ...

Questions of International and Business Law

came into the shop, which gives the officer tacit permission to seize it. Since Spike owns the place, hes responsible for the mari...

Implementing Collaborative Planning, Forecasting And Replenishment

This 14 page paper considers the way that CPFR may be implemented at a large company such as Saudi Aramco. The paper stars by defi...

AN ETHICAL DISCUSSION ABOUT THE BIG THREE AUTOMAKERS

The main problem with this aspect was that these executives were asking for taxpayer money to help bail them out of their...

THE RISK OF THREE BUSINESS PLANS

This 3-page paper examines the pros and cons, from the investor's point of view of three start-ups: R.J. Wagner & Associates Realt...

Educational Issues in Two-Year Colleges with Regard to the Hospitality Industry

national organization called FairTest, a criterion-referenced test is used to measure how well a student has "learned a specific b...