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not get beyond the first three chapters, he or she will have already received all the practical information necessary to improve c...

The difference between winning the race and pulling up the rear is not found within the jockey, but in picking the right horse to ...

Chapter III basically restates the first axiom in chapter I, which is to "cherish" customers, putting this thought in terms of the...

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

of race riots and voices rising in protest, led by such African Americans as W.E.B. Du Bois. An ad placed by the NAACP in several ...

The reader meets Snake as he rationalizes mugging a patron at the movie theatre where he works. Snake assaults a man who is so sto...

For example, the rationale offered to the couple for the pilgrimage is that they should atone for the sins of the local townspeopl...

as subject to social trends as his peers, recounts how he remained somewhat detached by not becoming a Nazi. Nevertheless, he also...

are both liberated and trapped" by the piety of evangelical religious practice (Mudder). As someone who was raised in this subcu...

tyrannize their teachers" (Walsh; Bennet, 2005; 1). They then indicate that adolescence is the time between childhood and adulthoo...

of the tension between the two boys is the fact that Amir, who is "quiet, bookish," is jealous of the attention that his father gi...

shirt while the other hand unbuttons it. The last section of the book deals with speculation about future discoveries relative to ...

In 1874, according to Graham, Custer was sent into the Black Hills for exploratory purposes, which "naturally" aroused anger among...

business. The topic of cultural competence is rather overwhelming as there are thousands of cultures throughout the world. Ferraro...

was brutal and racist, and it "alienated the vast majority of Algerians" (French colonization, 2002). The French attempted to "acc...

second section called Survival Strategies, contains 5 parts and seems to be the meat of this book. The first part is entitled Pres...

helped to who how TQM could be used in terms of accounting price in order to increase value in a firm and increase the profit or t...

Gerstner identified four immediate concerns: Should he break IBM "into many freestanding businesses?" (Duncan). How should he "cha...

different ways. Another, even more important point is that good design isnt perfect design; indeed, there is no such thing as perf...

in the South following World War II. This section of the book describes the "one party politics" of the region, a time when Repub...

happy married life. However, Siddhartha Gotama started to question what he observed in the world. At the time, it was accepted tha...

his rights to the Congo--his personal rights. The region only became known as the Belgian Congo and was ruled by the Belgian gover...

sense of completion after each portion. Further, the chapters do flow well into one another within the distinct parts. The book a...

However, this influence is seldom acknowledged by critics, who "see no excitement or meaning to the tropes of darkness, sexuality ...

lived a privileged upbringing throughout Europe (Downes 5). Lacking a university education did not deter this young sketch artist...

the importance of self-esteem has misdirected society at-large and proposes that Christian fundamentalism is more successful at ov...

23). The author realizes that certain readers may wish to find definitive answers on the controversial issues explored, but Swartl...

may be that he hoped he was likewise leaving behind the endless poverty and oppression which were the birthrights of a Slovak peas...

battalion (2/7) in order to hold off the plentiful Peoples Army of North Vietnam (PANV). The following morning, the Peoples Army ...

in the traditional of Aristotle and Plato, but to do so in his native Latin and to address such matters as "moral education and ...