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Essays 1681 - 1710

Out-Of Market Sports Fans

MLB Advanced Media has tapped into todays ever-mobile society by making games available to approximately one-quarter of a million ...

NEGATIVE WORD OF MOUTH AND VIRAL MARKETING

quality of the reviews, whereas low-involvement consumers didnt care about the quality - they conformed to the negative reviews an...

Adopting an Internet Strategy

Where used for promotion only a company website will act as a promotion tool, giving out information out about the company, promot...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Pet Food New Product Launching

In five pages this paper examines how to launch a new pet food when there is a limited budget in a consideration of press targetin...

Contemporary Product Name and the Greek God Apollo

their strong financial record demonstrates a doubling in their enrollments and their gross revenues between 1995 and 1999 (Company...

Ford Pinto and Product Safety Management

this car alone (Grimshaw v. Ford Motor Co, 1981). Mother Jones Magazine, August 1977 issue, blew the lid off of Fords deceit by c...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Student Submitted Questions on the Life Cycle of a Product

In seven pages this paper answers student posed questions on the life cycle of a product in terms of production model development ...

Xerox DC420 Product Segmentation Strategy

to suit the specific needs of the business customer. The capability that the product has for upgrade further enhances its a...

Vizir Product Launch by Procter and Gamble

In five pages this paper considers Harvard Case Study 384 139 in a consideration of the European product launch of Procter and Gam...

Moving ATandT Consumer Products to Mexico?

to achieve the greatest manufacturing cost efficiencies possible. AT&Ts Dilemma AT&T Consumer Products shared in...

Product Development and the Roles of Communication and Information

In nine pages this research paper discusses the development of products and the roles played by communication and information tech...

Case Study on Advent Corporation Product Innovation

In five pages this paper considers Harvard Case Study 9 674 027 regarding the big screen television product innovation of cassette...

Consumer Behavior and Product Packaging

In five pages this paper examines how consumer behavior can be affected by the packaging of products. Seven sources are cited in ...

Pepsi Products, Pepsi Owned Restaurants and Transfer Pricing

In five pages this paper discusses internal transfer pricing and how it can benefit PepisCo. One source is cited in the bibliogra...

Celebrity Product Endorsement and Reaction of Consumers

In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen...

Product Innovation Process

In six pages this paper examines culture, structure, and strategy as each pertains to the product innovation process. Four source...

Movie Advertising and Placement of Products On Screen

In nine pages this paper considers how products benefit from being placed on screen in television shows, computer games, and films...

Middle Managers and Product Liability

In eleven pages this paper discusses how middle managers are affected by U.S. lawsuits involving product liability with recommenda...

An Overview of Trends in the Gross Domestic Product (GDP)

This five page paper highlights trends that unfolded between late 1995 and early 1996 in G.D.P. for retail sales, interest rates, ...

Cases of Product Liability and Punitive Damages

In ten pages examples of various state cases are featured in this discussion of the need for punitive damage limits in cases invol...

Regulating Herbal Products

In ten pages this research essay argues that herbal products without labels should be regulated and receive safety testing to dete...

Unsafe Products, Business Practices, and Ethics

In four pages this paper considers a toxic shock syndrome death case study in this consideration of consumer purchasing of product...

Restaurant Industry and Product Life Cycle

In four pages this paper discusses product life cycle within the context of the restaurant industry in a consideration of technolo...

Chemical Products and The Clean Air Act

In fifteen pages this paper discusses the chemical products industry and the much needed regulation represented by 1990's The Clea...

Company and Product Review of PowerLeap

In five pages this paper discusses the PowerLeap company and its online computer systems upgrading products as featured on its web...

Global Product Public Relations and an Interview with Sir Richard Sykes

In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...

HP Open View and IBM Tivoli Systems Management and Network Products

In four pages this paper discusses the configuration and performance of the latest cutting edge systems management and networking ...