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Essays 391 - 420

Sexism in Cultural Artifacts: Dr. Pepper Ten is "Not for Women"

heavily muscled "action hero"-type spokesman who rampages through a jungle, punching snakes, firing a laser rifle, and ensnaring h...

The Concept of Economies of Scale

a company expands, the production units increase and this provides the firm with an opportunity to decrease its costs ("What are E...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Marketing Mix for a Health Program

where the program will be delivered. The distribution will be mainly for the way that information is delivered as well as informat...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Application Responses for Parsons Design School

fashion that exists within a single country, indicating the vast social divides that exist all across the world. Even within my ow...

OVERVIEW: SOUTHWEST AIRLINES INC.

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Homegrown Terrorists: The South During Reconstruction

War, more than 3,000 freed blacks were murdered by Southern terrorist organizations. In the mythology of the "lost cause" and the ...

Drill Baby, Drill...Still?

In the 2008 Presidential campaign, Sarah Palin flippantly outlined her proposal for getting...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Improving Adult Immunization Rates

considered important for their health, we can consider the statistics on influenza vaccinations specifically. National guidelines...

Reforming Education

dollar program, "funded through the Recovery Act," that encourages competition among the states "to inspire education reform" (de ...

Barnes and Noble's E-Reader

downloadable reading material. Barnes & Noble also jumped on the bandwagon with its e-reader, and this in part is what is donated....

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

KUDLER FINE FOODS, REORGANIZATION AND STRATEGIC COMMUNICATIONS

The Role of Public Relations and Public Affairs in Reorganization Mention the words "public relations" and what might come ...

A Political Perspective on School Choice

Many of these corporations have already been lobbying the state legislature. Many question whether this is an ethical way to run ...

Global Terrorism and the Diversity of British Views

sometimes necessary to look at the situation from a perspective other than the one which is the standpoint of the majority culture...

TV Beer Advertisements

In six pages this paper examines the television advertising campaigns of Budweiser beer. Seven sources are listed in the bibliogr...

Senate Candidacy and What is Required

run for the state that they already live in. Thus, residency should not be problematic. However, a potential candidate must meet o...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

The Influence of Tobacco Money in U.S. Politics

gave more than $32.6 million in PAC and soft money contributions to politicians of both parties (Tobacco Interests, 2002). The rea...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Overcoming Slavery in the 1870s

This paper reviews key historical writings like Alexis de Tocqueville, Abraham Lincoln's campaign speeches and the 1848 Declaratio...

Presidential Candidates and Social Media

This paper outlines the importance of electronic media in modern campaign tactics. Extra credit profile of an ideal candidate is ...