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Essays 481 - 510

News as Influenced by Journalists

include "the extent and nature of news editing, framing of news stories, news value, newsworthiness, watchdog journalism, and trus...

The U.S. Presidency and the Influence of Big Money

ambition. They made it through excellent schools and law school to boot. It seems that this power couple--a president and a senato...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Operation of a Foreign Office

feeling (Conflict Research Consortium, 1998). More real examples of cultural mishaps: * Denise Taylor receives an URGENT message ...

Nike Consumer Behavior

used to be an otherwise a forbidden zone in advertising. In the beginning, advertisers had not yet learned to manipulate the publ...

Virgin Records, Richard Branson, and PR

then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...

President George W. Bush and the American Economy

the job market and 1.3 million jobs have been created in 2004, thus far.4 The drawback is that a great many of these new jobs are ...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

The use of Research Evaluation in Designing a PR Strategy

a campaign to include research evaluation in a marketing scheme, there are questions to be asked. Weinter explains that some quest...

Political Races: New Mexico: 2006

candidates and smear campaigns, in combination with what the candidates have done, good or bad. In the examination Bill Richardson...

Operation Barbarossa

Slavic populations, whom they considered inferior, and to repopulate the land with Germanic peoples" (Operation Barbarossa, 2006)....

"Activism, Inc."

(Fisher, 2006). The Republicans continually outspend the Democrats and also raise much more money; thus, the Democrats have turned...

Australian Perspectives on Public Relations and Obesity

population, for example, present unique cultural concerns in terms of how to direct a public relations campaign that targets obesi...

Product Line Positioning at Mazda

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...

Competition and Sony Ericsson Markets

Today the company is a market leader, with sales in more than 140 countries, and equipment being used in more than 1,000 networks....

Volkswagon Sharon and Citroen Xsara Picasso

The Sharan had different goal. The car was not highly differentiated, but very similar to others on the market such as the Ford Ga...

Johnson and Johnson Marketing Communications

and in 2001 unofficially took over daily operations of Johnson & Johnson as he was being trained to succeed Ralph Larsen upon his ...

Graphic Artist Milton Glaser

Arts ("Milton Glaser," 2005). He would for the most part get his education in New York, but his stint in Italy likely broadened hi...

Morality, Politics, and Ecology

substances that will remain in the soil for many future decades. Current EPA findings indicate that even the most sophisticated o...

Political Parties and How They Developed

This development, in fact, went hand-in-hand with the concept of democracy itself. Political parties emerged as important e...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

Advertising on YouTube

new supervisor is not substantial. Also, while missing an important meeting is not always grounds for dismissal, it is likely the ...

Barack Obama and the Rhetorical Skeleton

to be reducing altitude; since they were on combat patrol they assumed it was an attack (Schank 305). He finished by saying he tho...

Organizational Theory And Unifying A Nation

details about the exact smears that were used.] Another of the differences with the 2004 election had to do with information tech...

Fred Thompson and Philip Martin

ask what kind of access Martin is getting to the candidate for the significant contribution hes making. But even more troubling i...

Moving the 49ers to Santa Clara

the industry. The San Francisco 49ers is popular across the country, and its local fans approach rabid devotion. The team ...

Marketing McBride

it was. The offices are not national and are located in regional areas, or there may only be a single office. This...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

The Effects of Media on Sexuality

so popular (Hudepohl, 2007). She goes into some possibilities as to why media is promoting this trend (Hudepohl, 2007). Of course...