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Essays 391 - 420

Philip Morris Plan to Reposition

USA, which manufactures L&M, Parliament, Virginia Slims, Basic and Marlboro cigarettes; US Smokeless Tobacco Co, which produces Co...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Assessment of the Ford Motor Company and a Recommendation for Future Strategy

accounts for 20103. This indicates the company is robust and has been able to adapt, but there are still many stresses in the en...

Values Held by Individuals and Organizations

statement and code of ethics in which they spell out clearly what they want to accomplish and how they intend to accomplish it. Re...

Software of Excellence International Case Study

of creating value are also drivers to the use of the software that SOEI provide, Social changes have impacted ion the way dental...

Starbucks and Social Responsibility

is that Starbucks forgot its purpose and mission. Their strategies were not aligned with their mission and this led to a decrease ...

A Culture for Innovation at Apple Computer

environment in which innovating and creativity will flourish (Armstrong, 2001). Anyone who knows the history of Apple knows that...

Process of Entrepreneurship

(Streeter, 2002).There needs to be an examination of the market. To see if this is one that the idea may fit into commercially. C...

A Business Development Case Study

cars in year 4. This is a luxury market, and therefore less price sensitive, whilst it is good to keep car stocks to a minimum thi...

Spain and Ford Motor Company

In six pages this paper based upon Harvard Case 9 380 091 examines Spain's complaints regarding Ford Motor Company's alleged breac...

Retail Industry

Companies need to understand their internal and external environments in order to develop strategies that will lead to a competiti...

A Plan for Change - Improving Innovation and Motivation

The writer presents a report style paper which examines problems in the company and present recommendations. The problem identifi...

Change Management Case Studies

This essay reports the experiences of two companies that wanted and needed to make changes. The managers in one company adopt more...

'Brackett Heating and Air' and the Microeconomics of Future Planning

In seven pages this report presents a case study of a fictitious company and how microeconomic factors will affect the company's f...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

The Campbell Soup Company Case

Campbell's Soup Company is the focus of this paper that looks as at a variety of issues concerning the company's strengths. This s...

Doing Business in Ethiopia for an American Company

In many cases it is not only the firm that benefits economically but also the African people themselves. Many regions of Africa w...

The Development of a Paperless Society

http://www.kofax.com/learning/casestudies/ascent_vrs_case_jcbradford.asp), this is for the most part an original scenario. J.C. Br...

TradeCard B2B eCommerce Case Study

means of getting traders and trade services providers to sign on and become YradeCard members? How could TradeCard change the mind...

Economic Principle Basics and Campbell Soup Company

In ten pages various economic principles such as unemployment, inflation, recession, and wages are explored with the focus being o...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Saturn Corporation and Employee Training

Saturn Corporation stands head and shoulders above many other companies in regard to the quality of their employee training effort...

Internet Telephony Industry IDT, VocalTec and the Internet Telephony Industry

In five pages Israel's VocalTec and the American IDT companies are contrasted and compared in an assessment of the Internet teleph...

Budgeting, Cost in the Coca-Cola Company

ABC (activity based costing) and EVA (economic value added) concepts have caused changes in the Coca Cola Company's budgeting and ...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Business Ethics and Policy

religious ideology) and the various "sciences" of business (Parker S27). Quite often these arguments have attempted to negate the ...

Operating Efficiency in the Bethesda Mining Company

From these values, the common approach to calculating ROE can be altered to effectively multiply ROE by 1, in the form of multiply...

An Original UK Business Startup Plan

to other businesses, such as the gaining of customers and setting up of suppliers, finding and maintaining premises and the recrui...

Overview of Generic Pharmaceuticals

Competition became fierce with more than 1,000 applications for generic drugs in less than a year (Barr Pharmaceutical company, 20...