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Essays 61 - 90

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

The Obligations and Responsibility of the Corporation

an individual, there is a sense that the goal of the company is to profit and so, ethics has to be weighted against making money. ...

Intel And The New CEO

ahead. Decreasing profits and market share was evidence that the company was getting stale. It needed drastic changes and it took ...

Management of Information Systems; The Use of E-Commerce as a Business Solution

the level of exposure to costumers that the company is able to achieve. British Airways undertook the internet strategy in an ...

Tate & Lyle; Company Analysis

Wright refining sugar. The partnership ended and when Henry Tate was joined by his sons the company became known as Henry Tate & S...

Retaining Human Capital

of commitment when they know what is going in the company (Risher, 2007). Similarly, DeMarco (2007) also substantiates the importa...

Planning at WorldCom

this had to be seen as objective, to ensure this was the case WorldCom hired an independent law firm; Gibson, Dunn & Crutcher LLP ...

Leadership at Gene One

not enough time for teams to form organically given the pace at which business moves. The more standard approach to team formatio...

Starbucks Case Study

us to the issue of competition. Starbucks has grown rapidly in America benefiting from a lack of any single chain being able to of...

Waste Industries USA - Strategy

company millions of dollars because they do not have to pay another landfill owner to dump their own waste. Another strategy that...

The Sustainability of Corporate Social Responsibility during Economic Hardship

the commercial environment * To identify relevant theoretical models that may be used to assess CSR practices. * To assess the di...

Corporate Expansion Through Non-Traditional Means

with a problem: after years of slowly built success filling a niche market in consumer resource marketing by creating a helpful an...

Organizational Practices at Best Buy

2001 (a move that gave them immediate access to a broad upscale customer base), and continuing with the purchase of Future Shop (t...

Creating Value through Financial Engineering

The writer looks at the way financial engineering may be used with a firm that has had poor performance in order to increase the f...

Harley-Davidson Organizational Strategy

Harley did not change that attitude but they did take necessary strategic steps to gain a competitive advantage in todays market. ...

Ethics for Business Research

sure treatment is safe before administering it has also restricted the way those suffering may be helped for example AIDs patients...

Tracking Marketing Strategy and Integrated Marketing Communications

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...

Ethics for Business Research

to be research subjects; the difference was that in this case they were aware of the risks and the processes they would be subject...

Recruitment Strategies and Wal-Mart

the company in that not only do they have to handle the logistics of interviewing, hiring, orientating, training, and outfitting t...

Tutorial on How an Organization's Performance Can be Improved

leaders have the conviction of their goals and beliefs and they are wholly committed to achieving the goal (Bennett, 2000). * Con...

Competitive Strategies and Human Resources

of leadership has shifted significantly from what is used to be, thus also altering the concept of organizational culture. The sh...

Largest Home Improvement Store

This essay offers a competitive analysis of the largest home improvement store in the world and the second largest in the U.S. Hom...

Crisis and Change at Toyota Motors

In 2013 Toyota Motors adopted a new organizational structure to enable changes in the firm to overcome the problems of the past. T...

Tax Rates and Investment Assessments

Business should consider a number of factors before making strategic and investment decisions. The first part of the paper consid...

Overview of Intel

is a global brand name associated with computer processor chips. The company which was founded in 1968 now has an annual turnover ...

Strategy of the Mattel Company

in this year that the company form an association with the popular Mickey Mouse Club thought that television show. This was also a...

The Mergery of AOL Time Warner

to grow and developed strategic alliance with Tandy through their Radio Shack stores where they supported a new dos based on line ...

Global Video Game Consoles

of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize...