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Essays 271 - 300

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

The Operations Managers’ need for Awareness of Changing Markets

adding value. The way in which the products and services are developed and the way fashions and sales of products, or serv...

German Labor Market and Change

this will need to be managed. The market structure in Germany is one of Capitalism. Capitalism in Germany is not the same a...

Strategic Changes, the Market, and Swatch

companies into more differentiated, more narrow niche markets. Basically, in this latter regard, globalization was creating proble...

Work Patterns and Labor Market Changes in the UK Over the Next Ten Years

New directives and increased openness mean that there is a free movement of labour within the European Union, whilst the pace of c...

Target Market Changes to Home Video

far too many titles are filled with gratuitous violence and unnecessary sexual implications that infiltrate impressionable minds. ...

Climate Change and the Market

countries will benefit in this case. The next source is an article by Professor Mike Hulme who comments on the Stern Review that ...

Marketing Mix Changes: A Good and a Service

Today, the price of a full desktop computer complete with a flat monitor sells for about the same price as did the monitor alone o...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Change Management Decision Making

means of the company. The solution for HHH appears to lie in greater automation of routine tasks including regulatory repor...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Change at the Corporate Affairs Commission (CAC) in Nigeria

likely to face many more changes in the future. In order to ensure that changes in the future managed so that efficiency is create...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

Potential Impact of Macro Environmental Factors on Starbucks

as a direct result of the economic changes may have a low level of confidence which will impact on their spending and increase the...

Determining Market Entry Strategies

Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential m...

How to Encourage Smokers to Give Up Smoking

be used and then consider how the campaign may take place. 2. The Problem The overall lifetime risk of developing lung cancer ...

Changes at Starbucks

same time, the economy was fluctuating making it more difficult for Starbucks to earn a profit. In order to increase revenue, Dona...

Analysis and Advice for Omnitel Pronto Italia

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

Goals and the Potential Target Market for a Charity Organization

of reasons; the donations made by commercial enterprises will often be larger than those individuals, and will help to increase th...

The Proposal for New Taxes on Australian Mining Firms

become less attractive and that Australian firms would be at a disadvantage to firms that they compete with in the international a...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Three Dimensional Television - Bringing the Technology to Market

the technology supporting televisions emerge, with plasma, LCD the LEDs or being developed. The problems faced by 3-D television m...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

DEATH, DYING AND AMERICAN CULTURE: 1900-2010

all that terrific. What is wrong with this picture? Why would an elderly man put himself through such discomfort, simply to...

Market Regulation under the Saudi Arabia Capital Market Authority and the US Securities and Exchange Commission

singular financial sector regulator in the country. It includes regulation of securities on the Saudi Arabia stock exchange, which...