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Essays 451 - 480

120 Years of American History

interrupted by the First, and especially the Second World War, when women in large numbers went to work for the first time. Many ...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

5 Student Posed Questions on Securities

of the way in which the market is going to move, meaning that despite inaccuracy they can still be useful. b. If we have an inves...

The Process of Innovation

on existing technology, making smaller changes or adopting former innovations, for example, the concept of a four wheel drive vehi...

21st Century Change Models

The 21st century global organization environment is diverse and ever changing. Leaders must be able to manage change in the global...

Changes of the Patient Protection and Affordable Care Act

This 10 page paper provides an overview of the Patient Protection and Affordable Care Act. This paper includes four major changes ...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

Moving from Quality to Fashionable Products: Canadian Goose

This 3 page paper gives an overview of the company Canadian Goose. This paper includes a discussion of how the company has changed...

Diagnostic and Statistical Manual 5

This is the manual mental health care professionals use for diagnostic and informational purposes. The manual lists mental health ...

Why Don't People Want to Change

One of the constant factors in business is change; it has been this way for two decades. For example, it seems like technology cha...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Changes in The Popularity of Defined Benefit Pension Schemes There has been

a decrease in the use of defined benefit pension schemes and a movement towards defined contributions schemes. This paper looks at...

How to Better Help Schizophrenic Patients

This paper points out the importance of using evidence-based practices with people who have schizophrenia. The paper includes sect...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Crisis - The Mindful Coach and Leadership

The writer answers three questions set by the student concerning change in the context of a crisis. The first section looks at ho...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Strategic Plan for Johnson and Johnson

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

Issues in Psychology

This essay offers five questions with answers. Topics include using behavior modification to change one's own behavior, developmen...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Influences in Change - Ambivalence and Emotion

The writer looks at literature dealing with employees feeling during the change process. The first section considers how and why ...

HP, IBM, Kodak, McDonald's Errors

This paper reports changes made at these four large corporations. The change processes are compared to Kotter's eight stage proces...

One Way to Determine Effectiveness of Leadership Development

A journal article is reviewed in this essay, Understanding the effects of leadership development on the creation of organizational...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Is There Hope for Kodak

Eastman Kodak was established in the 1880s and became a dominant force in the photographic industry, always claiming the most mark...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

How Organizations Handle Change

Lewin describes way in which change materialises as the effect of driving and restraining forces (Lewin, 1951). The position of an...