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Essays 121 - 150

Success 'Secret' of SWA

positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want yo...

History of the Wright Amendment

any of these deals simply because they didnt fly at the time the deals were made (Irving, 2003). After fighting many legal battle...

Sound Management Strategy of SWA

-- its drinks were "love potions," while peanuts were considered "love bites" (Hoovers Company Profiles, 2003). But when Dallas/Fo...

Southwest Airlines and the 'Secrets' of its Phenomenal Success

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

Competitive Advantage and Southwest Airlines

the U.S. Department of Transportation gave a name to the phenomenon - the Southwest Effect (Southwest, 2003). It refers to the con...

Southwest Airlines Report Analysis of Investment, Valuation, and Capital Structure

socks and stockings, they have delivered the pre-flight safety information to a rap beat. One pilot reportedly told passengers, "...

Support and Product Services of SWA

it enters new markets on the basis of customer request and careful cost and potential revenue analysis, but it still is listed as ...

Future of SWA

sale in which passengers can fly "for $39 to $149 one-way with 14-day advance purchase" (Southwest.com, 2005). Southwest is...

Southwest Airlines and Macroeconomic Influences

demand for the services may increase if they are demanded, but at the very least there is no economic pressure on consumers to red...

Southwest Airlines Strategy

Southwest will need to alter policy in order to achieve the strategic position it wants and needs to occupy within its industry. ...

Real-World Approaches to Compensation

solves. The Chubb Group of Insurance companies follows only industry average, or slightly higher compensation that base ave...

Change Management Process Paper

in the triple constraints these can impact greatly on the baseline of a project. Cost is a major issue, projects need to come in o...

Southwest Airlines Procurement Process

is the key to efficiency and the company "is committed to expanding the use of e-procurement technology" (Southwest Airlines, 2006...

Supply Chain Management Strategies of Wal Mart

reducing the cost of supply chain management (ICFAI, 2003). RFID technologies "use radio waves to automatically identify people o...

Moving forward at SWA

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

'Irish Conversation' Metaphor and Southwest Airlines

Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...

NetJets Fractional Ownwership Airline Company Marketing

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

Analysis of SWA

near downtown Dallas (Hoovers Company Profiles, 2003). Because the airline operated from capital of Field, Southwest adopte...

Electronic Commerce and Southwest Airlines

advancing the commercial airline industry, for example, Southwest was the first airline to offer a frequent flyer program that off...

History and Market Position of Southwest Airlines

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

Marketing Case Study of SWA

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Motivation and Employees

highly motivated workforce is Southwest Airlines. Lieber reported that Herb Kelleher, Southwests CEO, makes sure his employees bel...

Financial Analysis of Southwest Airlines

In five pages this paper presents a corporate history and financial analysis of Southwest Airlines that includes market ratios. S...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

Southwest Airlines and Expectancy Theory

In five pages Vroom's model of expectancy is applied to Southwest Airlines in a discussion of its successful employee motivation. ...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

Pilot Selection at Southwest Airlines

In fifteen pages this paper examines how Southwest Airlines undertakes pilot selection in a consideration of its company culture a...

Comparative Analysis of ValuJet and SWA

factors for the inherent successes and/or intrinsic failures of each airline shall be examined. Clearly, neither ValuJets short...

History of Southwest Airlines

In eleven pages this research paper examines Southwest Airlines in an overview that includes corporate history, management philoso...