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Essays 781 - 810

Comparing Branded and Generic Drugs

The writer compares the generic drug ibuprofen with its branded equivalent. The writer also discusses the drug Synercid. The paper...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

Generic Equivalents of Prescription Drugs

The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...

Anticoagulants Brand v. Generic

In eight pages the Coumadin anticoagulant brand is compared with warfarin sodium, its generic counterpart with the conclusion bein...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Advertising and Footwear Fashions

In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...

France and Costume Jewelry Marketing

In nine pages this paper discusses the marketing and brand image protection of costume jewelry in France. Nine sources are cited ...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

Arguing against Klein's No Logo

factory workers at the "Kaho Indah Citra garment factory on the outskirts of Jakarta" (Klein xvii), where the workers make the equ...

Questions and Answers on Charles Schwab as a Product

firms have taken this approach as well (Woolley, Feldman & Carter, 2002). It is easy to see that the brand image is aligned with s...

Is Brand Advertising a form of Social Pollution?

facility to sleep in relative comfort, that consumers do not buy drills, they buy the ability to make holes, it is the use that t...

Building Customer Loyalty Through Loyalty and Reward Schemes

other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...

Forecasting Sales Using Regression Analysis

The company must identify factors that have the ability to have a significant impact on monthly sales of Treat. Some of those...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

UK Football Club Manchester United and its Marketing Success

additional dividend is approved (Manchester United, 2002). This will give a dividend yield of 3%. In terms of performance there ar...

Building Image, Brand Awareness, and Textron

pretty much done so quite well), it wasnt always that way. Textron began life as Special Yarns Corporation, a Boston, Mass.-based ...

Integrated Communication Strategies and Dog Food Marketing

these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...

'Chucks' of Converse

their profit margin even further. The company subsequently closed its US plants and contracted with a firm in India for production...

Wigan Athletic's United Kingdom Customer Base

are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

United Kingdom's Market for Men's Fragrances

fragrances making up 70% of the market this was the focus of development, 26 new mens fragrance brands were released in 1998 (Mark...

Trinidad and Tobago Tourism Branding Strategies

a countrys national export strategy, particularly in regards to developing and transition economies (Redefining tourism). Sources ...

Taiwan's Cell Phone Market

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

Market Report for M and M Mars

range. However, to consider the market we need to look at the chocolate confectionary market as a while for the US to placer this ...

An Analysis of the American Broadcasting Co.

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

Using Real People as Analogies for Brand Names

which is being described. It has also been stated by William James, a US philosopher and psychologists, that if "people pe...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...