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Essays 61 - 90

Challenges of One Leader

things over between Meg and Brian when he needed to take action and mediate the conflict and he continued mentoring Bob but with n...

Personal Vision Of Leadership

The transformational leader is one who creates a vision and a challenge for employees (Bryant, 2003). Burns, who initially postula...

History Of Leadership Models

considers the times, the Dark Ages, brutality was a common thing. The Hebrew leaders, Abraham, Joseph and Moses are well known to...

The Character And Leadership Style Of Jack Welch

Union and instead of trying to soothe things with the EU Commissioner, Welch was aggressive in his approach.8 The approach did not...

Leadership and its' Impact on Organizational Performance

the difference leadership could have on performance, or is there a different influence? The concept of good leadership being refl...

Leadership at British Airways; Problems and Recommendations

organization, impacting in the strategies that are adopted, determining goals and creating or influencing culture (Mintzberg et al...

Measuring Brand Equity

recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...

Homer's Epic Style

return home. They are in morning, for they have lost a son. They pray to the gods for his return, but feel that he is dead. They e...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Brand Extensions

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

The Importance of Branding

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Comparing Two Leadership Styles

leadership was to distinguish between transactional and transformational leadership. There are some similarities between them and ...

Welch as CEO of GE

immediately went to work at GE Plastics in Pittsfield, Massachusetts. In 1981, Welch became CEO and chairman for General Electrics...

Leadership Styles and their Import

varying organizational contexts and came to the conclusion that modern leadership should strive to "lead employees better" and to ...

Servant and Transformational Leadership

leadership, leaders must make a committed examination of the particular context in which they operate. For this reason, it is diff...

Student Supplied Case Study on Human Resources Management

close knit culture. The benefits of this are well known the human relations school were many tools to create loyalty and commitmen...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

Miami, Florida's City Government

In six pages this paper examines the city government of Miami, Florida in a consideration of elections, type of government, and th...