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Essays 151 - 180

Hersey and Blanchards Model

for this element. Low to moderate maturity employees have low motivation and require more direction and more personal attention. M...

Berkshire Hathaway Management

Berkshire Hathaway is a holding company for a plethora of businesses. It is operated and run by Warren Buffet, Chairman and CEO. T...

Leadership - Goleman as the Basis of New Model

leadership requires more than this, as Peter Drucker states, the leaders need to have followers, to inspire and to achieve results...

Issues Concerning Leadership

managers and leaders, which are sometimes hard to discern, one thing that is certain is that leaders manage and mangers lead. Each...

Nursing Leadership, Advocacy & Responsibilities

Leadership and management while related are two distinctively different concepts. Leadership can be discerned from simply manageme...

Burns - Transformational Leadership

few of the many theories will be discussed here. The theories describe how an individual can use the inherent strategies to become...

Final - Organizational Leadership

change and how it is going to affect them. They need to know whats in it for them? Bolognese (2008) noted that people fear the unk...

How Do You Learn Best

Learning styles have been researched and studied for decades. Do you know what your own learning style is? If you are a teacher, y...

Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

The Assets of McDonalds

This 8 page paper looks at the different types of assets that are present in McDonalds. The first part of the paper considers the ...

SAP Case Study in Leadership Theory

The report is based on a case study provided by the student. Leadership theory is reviewed in order to define what is meant by lea...

Sir Richard Branson Leadership Approaches And Practices

Virgin Atlantic Airways (Woopidoo, 2005). In 1999, he founded Virgin Mobile and in that same year, published his book entitled, "L...

Assessment of Gucci

this is important in any industry, but with the fashion industry the pace of change can be rapid, and competition is high. To asse...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

Amazon and their Competition

as Chaffy (2007) notes most consumer will not usually visit any more than three web sites before choosing a supplier, identity wil...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

Factors to Consider in Determining a Price Strategy for an Excusive Product

of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Luxury and Louis Vuitton

In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like He...

The Military Policies Regarding the Use of Body Adornment

2002). If an Air Force member is found wearing an unauthorized or prohibited tattoo or brand, that member will have the tattoo or ...

The Ethics of Branding

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...

Comparing Nike to Manchester United

what the actual value of the company is and deduct the physical asset. This can then be considered in terms of the actual amount, ...

WTO and Chiquita Brands

The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pre...

Strong Brands' Building at AOL

a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...

The American Wool Council and the National Cotton Council and Their Approach to Branding

The writer discusses the approaches taken to branding by the American Wool Council and the National Cotton Council, and reveals th...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

The Case of Elseve

France Elseve is the market leader, giving it a leadership position and potentially facilitating some economies of scale. The comp...