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Essays 361 - 390

EDDIE BAUER, MULTICHANNEL MARKETING AND CUSTOMER PRIVACY

couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...

Customer Service In The Health Care Industry

CUSTOMER SERVICE IN HEALTH CARE Customer service is the lifeblood of every business; from the mom and pop operations with 3 emplo...

Toyota and the Influence of the Customers

and this has been allowed for in the way that products have been brought to market, there is also consideration of the way that th...

How Mercedes Benz have Designed Cars to Meet Customer Needs

Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...

Enterprise Rent-a-Car's Hackensack Customers

businesses of all kinds in Hackensack at the time of the 2000 Census (State & County QuickFacts, n.d.), but in 2007 the mean trave...

An Analysis of the Notice Regarding Dispute Resolution Sent to AT&T Broadband (Comcast) Customers

in the Notice. It defines the terms "Dispute," "Comcast" and "Arbitration Provision" (Notice). Its fairly self-explanatory, except...

Do Customers Have Relationships With Brands

product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...

ORGANIZATIONAL EXPANSION AND CUSTOMER VIEWPOINTS

most important driver of organizations long-term financial performance" (p. 155). The case of Wal-Mart Stores Inc. entering...

Presentation for Customer Service Improvements

The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th...

Improving Customer Retention - Useful Measures

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

Customer Satisfaction Levels for eBanking

faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...

CALIFORNIA PIZZA KITCHEN AND CUSTOMER SATISFACTION

The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Customer Satisfaction and Online Banking

customers, after which the responses will be subjected to statistical analysis to test the following hypotheses. The primary hyp...

Five Stages of Customer Relationship Development

stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...

Defining and Measuring Customer Loyalty

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

Customer Service, Good and Bad

delivery (Singleton, 2006). Nordstroms employees are instructed to "always make a decision that favors the customer before the com...

ONLINE MERCHANTS, E-COMMERCE AND CUSTOMER SERVICE

service experience for the online shopper is vastly different than one who uses her feet and goes into a bricks-and-mortar retail ...

Will Customer Service Improve with Employee Training?

an investment rather than a cost. In many instances the basis of the study is theoretical, or based on case studies in other count...

TOYOTA: BETWEEN SHAREHOLDER AND CUSTOMER

rushed new products to market too quickly without examining safety and reliability issues - thereby harming a variety of stakehold...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

Building Customer Loyalty Through Loyalty and Reward Schemes

other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...

The Effects of Technology on Employees and Customers

this is done for the greatest effect, it must be accomplished with a great deal of insight and forethought. Added value should b...

Developing Customer Services Measures for a Balanced Scorecard

and Smith, 2006). This in turn will create a relationship with the patient that facilities the achievement of these goals (Walshe ...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

Creating a Customer Survey

D. I am employed ____ unemployed ____ E. (Only if employed) I work for a private company ___ in the public sector ____ F. I am ...

Customer-Focused HRM

operation of any given enterprise. The "customer triangle" "is important to the practice of HR" as well personally. The customer...

Customer Relations Management

the client the greater the value then we can see that CRM is still limited. Financial institutions are one of these markets, yet i...

Customer Satisfaction Action Research

of the first customer survey and training in elevating customer service quality and customer satisfaction. Customers will b...

Corporate Culture: Impact Upon Customer Relations And Social Responsibility

is not something often at the forefront of modern day business dealings. According to Lena C. Pripp-Kovac, head of corporate resp...