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Essays 781 - 809

Marketing Questions

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

Intercultural Communication In Organizations

is about the emphasis placed on individual accomplishment versus collective accomplishment. An example we are all familiar with is...

Allen/Interpreting the Gospel/Chapter Digest

Chapter 6, "Preaching as Theological Interpretation through Conversation," begins with the observation that a preacher needs to ha...

Beijing Jeep Case Study

in China before the joint venture took place. The BJ series is based on a Jeep used by the Russian army during the war. However, i...

SCRUBBING BUBBLES AND MARKETING COMMUNICATION

As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...

VERIZON AND MARKETING IN THE DOWNTURN

This 3-page paper discusses how Verizon Communications is marketing its products and services during the current recession. Biblio...

Marketing Tactics

is a quality company and if these celebrities use and wear their products, then, consumers should, too. Branding has always been ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Leadership and Communication

opens up opportunities and challenges for commerce requires the input and support from a number of different professionals that ca...

The Economy of Saudi Arabia

Before considering an country as a potential destination for investment it is necessary not only to look at the markets and the ex...

GLOBAL MARKETING COMMUNICATIONS

At one time, marketing communications experts believed that the only thing that needed changing when moving marketing communicatio...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Definition of Source Credibility

power not all of which are going to be applicable to communication across the media. The five type of power they identified were; ...

Communications Professional's Role

expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...

Communications Profession

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...

Asia's WLAN and 3G Communications Markets

as Japan being an early adopter for new technology, and many other countries still lagging behind. Third generations teleph...

Strong Brands Constructed Through Marketing Communications

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

Overview of the PCS Industry

of 2003 while wired telecom service declined by four percent (TNS Telecoms, 2003). In 2001, wireless customers exceeded resident...

Perceptions and Product Marketing

1998). The increase in put down to an increase in the perception of cosmetics due to the way advertising was taking place, aided ...

Greece's 3G Telecommunications

this fro the perspective of Greece, where the third generation technology has only gone live in January of 2004, we can see a patt...

Marketing Mix and Communication

is in terms of the 4 Ps; product, placement, promotion and price, as part of the promotion communication is very important. The pl...

Marketing Communications Changes

art. Also in the 18th century, Benjamin Franklin actively used advertising in his Poor Richards Almanac. Franklin included...

Leadership, Strategy, Foreign Markets, and SBC Communications

traffic, say - at a big discount" (Mehta, 2003, p. 151). In addition, each state got to set limits to how much the Bell companies ...

Marketing and Communication Models

of transmitter influencing the receiver (Jablin 1979). When considering these models it is also worth remembering that communicati...

A Candidate Assessment

In six pages a marketing officer job candidate's assessment is provided and includes experience skill criteria, attitude, communic...

Dogs R Us Company Website Plan

who considers that the dog is more than just a pet, but a member of the family. Again, a purpose of the site is very important bef...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Internal and External PR

If we consider relationship management this is similar to employee relations, and may beth be seen as usually undertaken internall...

Adding E-Commerce To An Existing Business

and a map that shows where the business is located and the products they offer. Many of todays consumers do their comparison shopp...