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Essays 31 - 60

Stimulating Ideas for Product Development

development of a creative culture, where innovation and ideas are encouraged (Kelley and Littman, 2009). A good example of this is...

Managing Risk with the ATOM Process

ability to accept non-cash payments for goods and services. Today, Bankcard Services is one of the 92 largest owners of merchant c...

MONOSPACE AND MARKETING

company surcharges and single-supplier worries (which ties into the Netherlands GMs worries). With this latter, the sales strategy...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Project Scope and Deliverables

the product the presentation will deal with the way the product can be presented to the buyers, helping identify tactics which wil...

Google’s Decision to Launch an Operating System

strategy to be successful, attracting the same customers to make use/purchasers of the new products the company is best served by ...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Marketing Feasibility of Natural and Organic Food Products

off to perform community service work. The Chubb Group of Insurance Companies practices worker flexibility options allowing emplo...

Marketing Basics

will increase the revenue overall. In order to assess the optimum price level market research should be conducted with the red con...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

Case Study on Choosing a Distribution Channel

There are five main ways the company may choose to distribute the product, these are the use of the current distributors, using...

Why eBay Failed in Japan

trying to start a business there. Yahoo! Japan Auctions, by contrast required no such information to register. Furthermore, the ...

A New Product at Starbucks

to begin offering freshly=squeezed juice from local produce farms. These include both fruit and vegetable juices. The societys att...

IRA Actions in Great Britain and Terrorism

are made define an abstract concept, there will always be some groups who are able to find exceptions to the definition because of...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Marketing Plan for a New Product; Solar Powered Air Conditioning

due to environmental conditions, in other areas it may be desirable but not essential. Globally there has been seen an increase in...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Environmental Analysis for the Aqualim

that there were roughly 7.4 million households in Australia in 2005 (Australia Bureau of Statistics, 2005). This indicates that th...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

iTunes

able to gain a first mover advantage and held majority of the market for MP3 player sales (Thompson, 2007). The initial approach w...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Birth Defects and Vitamin A Overuse

In five pages this paper discusses how birth defects including those involving the cranial neural crest and retinal issues can be ...

Mach III of Gillette

In fifteen pages this paper discusses the development, marketing and launching of Gillette's Mach 3 razor and blade products with ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...