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Essays 601 - 630

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

The Marketing Structure of Walgreen's

they like buying trends and how frequently they shop for purchases there. It is safe to say, however, that the main reason...

Presenting a Positive Comany Image and Gaining Business Case Study

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

Post 'Just Do It' Sales at Nike

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

Marketing EZ Clean

In a paper consisting of five pages marketing a paint roller cleaner that is easy to use is examined through a one week product de...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

Number 1 Nokia in Telecommunications

In ten pages this paper discusses the cellular phone market and considers Nokia's amazing success and how competitors can maintain...

Market Planning, Labor, and Human Resources

In five pages this paper examines the importance of product marketing, labor force, and human resources and the linkage between th...

Corporate Evaluation of the Steinway and Sons Company

In ten pages this paper discusses possible Asian expansion for Steinway and Sons in this evaluation of product, marketing, and man...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

How Cinema is Dominated by America

both elements are evident to greater and lesser degrees in each and every film that is produced in America and Europe film (Kerri...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Elements of Price Competition

upper hand when it comes to stabilizing the job market. This, according to Samuelson, is what has been primarily responsible for ...

Demand and Elasticity

In five pages the elasticity of demand concept is examined with the argument presented that entrepreneurs consider it important be...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

Ford Motor Co. Marketing

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...

Advertising and its Impact

In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ...

1989 to 1999 UK Exports and Economic Growth Connection

In ten pages this paper examines this decade in a consideration of the connection between the export market in the United Kingdom ...

Individual College Athlete Marketing

In five pages this paper examines the definition of amateur status by the NCAA in a consideration of how individual college are ma...

Examination an Energy Diet Product Supplement

In five pages this paper considers the GNC energy supplement product Energy Fuel® in terms of its marketing as a fitness packa...

Parity, Exchange Rates, and Israel

In fifteen pages this research paper discusses Israel in a consideration of rates of currency exchange, balance of payments and ho...

'Brush on the Run' Disposable Toothbrush Marketing

In ten pages this paper examines how to market this disposable toothbrush product. Ten sources are cited in the bibliography....

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Operating Method of Salton, Inc.

In sixteen pages this paper discusses Salton's marketing success in a consideration of its popular Juiceman, Breadman, and George ...

Marketing Strategies and Nutrition Labels

In ten pages this paper discusses nutrition labels in a consideration of issues and product strategic marketing effects. Twenty o...

Business Case Study of Odor Eater Socks

concentrations. Womens nylons and panty hose are typically the primary area of concentration with other categories of hosiery lump...

Legal and Ethical Issues Associated with Product Recalls

relationship between marketers and consumers, with the former having more information about their products than the latter, even t...

Advertising and Marketing of Sex

In twenty pages this report examines product marketing and advertising campaigns in a consideration of how sex sells. Fifteen sou...

Wartime Advertising

or literally millions of Americans. (White, 1996) "The Council originally began in 1942 as the War Advertising Council when it wa...