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Essays 1801 - 1830

Push and Pull Marketing Strategies

it. This is a strategy that is used more subtlety, and is often seen with advertising to children in order to create the nag value...

Starbucks Case Study

us to the issue of competition. Starbucks has grown rapidly in America benefiting from a lack of any single chain being able to of...

Kudler Fine Foods Case Study; Legal Issues

unlikely that the employer will be able to rely on this alone. There has been the introduction of a number of common law exception...

The Use of Market Research

environment Verizon will need to know that the market wants, how it is developing and the motivations behind the way that consumer...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

The Performance and Strategy of McDonalds Indian Operations

2009). Other competitors in the area include Pizza Hut, Jumbo King, Dominoes Pizza, Subway and Narulas. Baskin Robins may also b...

A CASE ANALYSIS OF BABYCARE

which was, at that time, considered the worlds largest baby care market. The challenge here was twofold. First, getting the produc...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

Marketing and Partnership in Community Improvement - The Case of Birmingham

put into place it is necessary to understand the existing position as a baseline, this can be used to determine problem areas, as ...

Determining Market Entry Strategies

Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential m...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Using SERVQUAL to Implement Improvements

fully utilized so that the primary goal of the organization is achieved, as well as retain the ongoing support of sponsors, the or...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

Analysis of the Sullivan Ford Auto World Case

The owner had become well known in his community and was actually liked and respected (Lovelock & Wirtz, 2007). His daughter, Caro...

Is the Marketing Mix Outdated?

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

Neurotoxicity

This research paper uses a case study as background and addresses the topic of neurotoxins, focusing on Anatoxin-A and Saxitoxin....

A Case Study of Erikson's Development

In a paper of five pages, the writer looks at Erikson's generativity vs stagnation stage. A hypothetical interview provides a base...

Calculating Linear Regression

In a paper of three pages, the writer looks at linear regression. Examples are shown by use of a case study. Paper uses no sources...

Rescue Workers and Mitigating Dangers

In a paper of three pages, the writer looked at dangers facing rescue workers. A case study reinforces the importance of standard ...

Correlations, ANOVA, and T-Tests

In a paper of three pages, the writer looks at various statistical tests of significance. T-tests, ANOVA, and correlational statis...

Logistic and Linear Regression

In a paper of three pages, the writer looks at logistic and linear regression. Examples are provided via case studies. Paper uses ...

Electronic Patient Records and Ethical Issues

In a paper of six pages, the writer looks at the use of electronic patient records. Example case studies highlight the risks and b...

Aspects of Cultures - Case Study Questions

The writer answers different questions that have been provided by the student, taken from chapters seven to eleven in the book 'A...