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Essays 391 - 420

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

Marketing and the British Police Force

office, the new Home Secretary, David Blunkett, announced that there were plans to radically reform the police service (Mawby and ...

Management Theory and a Software Development Firm Manager

from integrating a management style and paradigm to implementing rules and regulations within a staff, as each employee possesses ...

Organizational Learning and General Electric

In five pages this paper considers the organizational learning concepts of Peter Senge ini a discussion of GE's system of manageme...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

The Issue of Poor Communication in the Workplace

scale and scope of the problem can increase exponentially (Cook, 2008). To assess the way bad communication impacts on an organiza...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

Communication of Leaders

message may be enhanced or undermined through the medium chosen. The last stage is the way that the audience receives the message ...

Language and Symbols to Communicate Personal Identity

feminine or masculine identities (Dobkin and Pace, 2006). While disliking the concept of stereotypes, in communicating identity ma...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

Largest Chip Maker in the World

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

The Criminal Justice System and Nonverbal Communication

communication is all the more difficult. Studies have indicated that individuals use a huge variety of nonverbal responses in orde...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

Welch as CEO of GE

immediately went to work at GE Plastics in Pittsfield, Massachusetts. In 1981, Welch became CEO and chairman for General Electrics...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

Leadership Skills and Open Communication at Mattel

blame rests with the leaders of that organization. Even multinational corporations are no different. Reports from toy giant Mattel...

The Intersection of Language and Culture

it seems that with the increased number of brands and corporate identities that have arisen because of the internet, its happening...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Decision Making, Interpersonal Skills, and Leadership

In nine pages this paper discusses leadership principles including decision making, interpersonal skills, and communication. Twel...

Leadership and Communication in Macbeth by William Shakespeare

In ten pages this paper discusses how leadership manifests itself through communication in this tragedy by William Shakespeare. O...

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...