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In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

global marketplace. The Importance of Good Communications It has been said that effective communications provides the foun...

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

and television industries. Within the last five years, researchers have come to believe that the Internet is now an effective medi...

but the recovery would be long for those that still had money in the stock market during the crash. It would be 1956 before the sa...

outgoing because of the particular medication. And yes, the commercials list the side effects, but usually as an afterthought. Bec...

found that Internet technology is very often an inexpensive and profitable way to advertise their products and services. Many com...

is a market that is accessible, IHOP may have a great potential in this market. One of the largest countries in Europe is Germany;...

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

the greatest change has been in respect to communication. Communications as it exists today has revolutionized business practices ...

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

survival. When a Neanderthal youth threw a rock at his buddys head and then stomped up and down while screaming like a banshee, t...

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

then becomes what should go into a downward communications program? The good downward communications plan, note the experts, state...

seedier side of top executives and leadership (Buono, 2001). Here, the authors discuss those corporate individuals who pursue self...

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...