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Essays 1981 - 2010

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

The "Glenn Beck" Effect: Bias and Framing in Corporate Media

a given for many decades, but in recent years, the advent of "new media" has changed the dimension and scope of that import signif...

Visual Images and Communication

forceful idea behind this image is that AIDS should be a collective problem, one that sparks a community-based response. ...

Accents, Stereotypes and Communication

that Berger is not originally from Louisiana as his accent is not what they expected. He explained that his accent is "the Yat acc...

Advertising and Its Relation to Psychology, Sociology, and Mass Communications

or negatively (Bharadwaj, Tuli, & Bonfrer, 2011). Moreover, both systematic and idiosyncratic risks can be managed effectively thr...

Role Ambiguity Causes Problems for Company

with each manager for one hour each week. The staff left the meeting feeling enthusiastic about the new program. Players * John:...

Convincing Others Using Various Communication Formats

Communication can take a number of formats. This is true in the business world, in the academic world, and even in our...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

HUMAN RESOURCE MANAGEMENT

is responsible for getting the right person into the right job, at the right time and, through a variety of methods, ensures that ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

The Impact of the Internet

and communities in a number of ways. The main influences, especially with tools such as multimedia, the internet as well as mobil...

Medication Communication/Concept Analysis using Orem's Theory

between a patient and a doctor in a community practice setting" (Manias, 2010, p. 934). However, this scenario is no longer the mo...

Narrative Therapy: A Lit Review

2. reality is subjective, and so our perceptions are inextricably linked to our reality, rather than an obscured external reality...

Observation of a School Board Meeting

a meeting of the School Board, which was highly attended by students, teachers, parents and even grandparents, as well as the boar...

Planning an Improvement

to increase communication, and give general feedback, new abut the firm and recognise good performance of individuals and support ...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Dance is a Language

(Hanna 40). While many dances are narrative in nature, others are more like poetry, as they deal primarily in abstraction and meta...

Healthcare Communication

community decisions that enhance health" (Thomas, 2006, p. 1). Relevancy of effective communication with other healthcare profes...

COMMUNICATION AMONG THE GLOBAL WORKFORCE

China nonetheless has more than 1,500 components coming from literally dozens of production points around the world. Then ...

Difficult Conversations

that is, having a difficult conversation, was extremely difficult for this writer/tutor. I avoided confrontation at all costs. The...

Nursing Diagnoses/National Lampoon’s Christmas Vacation

come through, which sends him over the edge, kidnapping his boss; however, the boss comes through with the bonus, all conflicts ar...

Multicultural Communication; Potential Difficulties

effective it needs to be understood by the people whom the ideas are being communicated to. There is a communication failure when ...

Kalinsky, Better Served by Good Leadership and Principled Communication

do so. This overloads the head of an organization, in this case Kalinsky. Blackmore & Sachs (2003) state that this older m...

ORGANIZATIONAL COMMUNICATIONS -- ANALYSIS

plan then does a formal communications program. Finally, a communications assessment isnt just a one-time scenario. Rather...

Gender and its Effect on Communication

The way that individuals employ language to communicate can vary both subtly and dramatically according to gender. Not...

Communicating Clearly Verbally and Nonverbally

they dont realize how important non-verbal communication is. This paper considers the impact of verbal and non-verbal communicatio...

The Problems of Nora and Sakari

were some of the negotiation team believe that use of a joint venture to enter the Malaysian market is a good move, there are also...

Nurses' Use of Verbal and Nonverbal Communication

nurses regarding physical touch, found that these study participants used touch as a therapeutic form of nonverbal communication, ...

OFFICER COMMUNICATION, DISPATCH, AND ACCIDENTS

EMT or fire departments) or a request for tools, such as the jaws of life (this would be another EMT request). Anyone who...

Social Constructionist and Other Models

needed to be devised for this approach so the Milan approach today is sometimes referred to as Post-Milan to indicate the impact o...