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Essays 331 - 360

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Overview of the Cellular Phone Service Industry

had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a pr...

Cartoons About Fashion

of "coochy-coochy-coo" we have "Gucci-Gucci-Goo." The sense of play is also found in the fact that they both rhyme, with each oth...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Schlosser: "Fast Food Nation"

Perris, California or Paris, France. Buying fast food has become so routine that we no longer think about it. If we really did sto...

Winnipeg, Manitoba's Telecom Industry

diversified industries, Winnipeg is accessible from even greatly distant locations by means of its international airport, rail, wa...

Derivatives and Airline Risk Management

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

Toy Industry Marketing

the worlds largest retailer. By the end of 2004, Brown (2004) reported that Wal-Mart was expected to have 22 percent of the toy m...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Music Industry Since 2003

constantly (Koster, 2007). Apples iTunes is the most successful site insofar as they have the largest catalogue and sell the most ...

Assessment of the UK Supermarket Industry

appear to be mainly at the cost of the small independent stores that cannot compete, the increase market share is also aided by th...

The Golf Industry in 2005 and Porters Five Forces Framework

positions. The first force we will consider it the threat of a new entrant into the market. If a new competitor enters...

The Italian Footwear Industry

The writer looks at the Italian footwear industry using Porters diamond model, looking at factor conditions, demand conditions, re...

Condition of the Automotive Industry in Three Asian Countries

see that there has been a significant growth, that the economic conditions of also need to define which started in 2008 but has go...

The Role of Leadership and Management within the Health Industry

and responsibilities is expanding in line with the development of new business models. The role of management in medical and hea...

Corporate Expansion from India to China

companies that have entered China over the past several years are based in long-mature economies of developed nations, which gives...

1957 Partitioning of India

However, the overall result of partition was that it was a great success and served to address many of the internal problems that ...

Ancient History's Contemporary Social Influence

writing was the mainstay of civilised life. A seated scribe holding a papyrus roll was one of the most popular subjects in their e...

Global Violent Crime in the 21st Century

of the marriage, it is not uncommon to find a significant percentage of the married female population enduring regular and constan...

Rasa in Indian Performing Arts

is regarded as the fifth Veda" (Indian Dance, 2004). This particular work offers "great detail of the different kinds of postures,...

Information Techology Outsourcing Trends

Outsourcing is becoming more and more prevalent. The purpose of outsourcing is to achieve optimum results for the functions that a...

Indian Caste Functions

caste. During the 1940s "the great Indian leader Mohandas K. Gandhi...called on all Indians to stop the harsh treatment of unto...

Business and India

issue then becomes one of the circumstances fir investment and the potential of the sector. One of the main problems faced by I...

Connection Between Government Policy and Technology

as other, apparently unrelated policies that have an indirect effect and can either support or undermine the technology policies. ...

China and India and Their Traditional Social Structures

been major figures in Chinese cities, Confucianists disparaged merchants. Commercial success never won respect, and wealth based o...

International Relations in India

capita gross domestic product (GDP) is only $2,540, placing it well below international standards of per capita income. A "less d...

India and the English Language

to the English, it was felt perhaps, by many other less powerful classes, that also learning the language and adhering to the Brit...

Metropolitan Museum of Art and 4 Works

as far as the lips are concerned. In terms of the facial structure and general features, and the sculpture as a whole, it seems to...

Customer Service Outsourcing and Communication Issues

in the English language; India is a major exporter of software services and software workers" (India, 2003). India has enjoyed an...

Poverty and Globalization

of globalization at the supranational level, it has a great impact on subnational dynamics (Yusuf, 2000). There has been a trend, ...