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Essays 481 - 510

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Dr. Finch's Dental Practice Marketing Plan

British Columbia. White Rock is near the US-Canadian border, and Dr. Finch has several US patients. She is the only solo female ...

Internet Marketing of New and Used Automotive Parts

all has been that of the computer. In more recent times, the computer has moved from the restriction of industry well into the ma...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Basic Components of Advertising

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

Nike's Internet Initiative, E-Nike and E-Marketing Strategies

Nike." Beyond Michael and Tiger Two of the sports worlds biggest superstars, Michael Jordan and Tiger Woods, are tied to Nike thr...

1 Hour Photo Shop Promotion

of expense? One solution for place may mean expanding services to the Internet. Place of sale in recent years is becoming equate...

Water Sports Development and Marketing in Cuba

to sustain it long term. Per capita GDP in 2002 was only $2,300 (Cuba), and that figure cannot be seen as being merely "relative"...

Nail Enamel Marketing

within the market where there are individuals that are also demanding environmentally sound products and are prepared to pay a pre...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Price Setting Case Study for Bair Hugger Device

and needs to be carefully monitored, and the water filled blankets may be effective if used above and below the patient by they ar...

Online Marketing Strategy and the Case Study of Reg Vardy

be used to describe the way a company needs to market it product, the four Ps are well known, 4 Ps product, price, promotion and p...

Coca Cola's Non Cola Implementation Strategy

directly provide a final product to the market. Rather, its customers constitute the global network of bottlers and companies wit...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

Article Review 'Expanding the antecedent component of the traditional business negotiation model Pre-negotiation literature review and planning-preparation propositions' by Peterson and Lucas

intelligence gathering truly helps - the more that the negotiator knows the other side, the more the negotiator knows the other si...

Electricity Industry of Ontario Policy Development

merely changed in order to introduce more market forces and combat the inefficient operations of the monopoly structured industry ...

Opposition to Illegal Immigration Arguments

of fields. A few of these points are: * "Each year more than 1.3 million legal and illegal aliens settle permanently in the U.S. ...

Harley Davidson and 'Hogs' Marketing

Its sale or function keeps the organization alive and growing. In the case of Harley-Davidson, of course, the product indeed is a...

Abraham Maslow's Hierarchy of Needs and Marketing

products are suited to which market segment. Chapman has suggested the type of products and services that are appropriate and most...

5 Countries, Media Industries and Telecommunications' Stakeholder Interests

When we consider the range of stakeholders some can be seen more direct than others. Stakeholders are those who have an interest i...

New Product Ideal Markets

this product, inasmuch as many different types of people call America their home, which means there are myriad directions for cons...

Nando's Possible Global Expansion

based on the sale of chicken flavour with Peri Peri chicken, this is chicken that have been marinated in the Mozambican-Portuguese...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Physician Billing and Management Software Marketing Plan

occurring in the health care industry. The Product PhysicianOffice is the name of a customizable software product providing...

Canada, the United States, the United Kingdom, and Mutual Funds

number of stocks" (quoted Chabot and Kurz, 2004). These were the fore runners, and the mutual fund has developed in the UK in th...

Ryanair Future Strategy Determination

One of the companies that has emerged in the UK and Ireland as an important company is that of Ryanair, the first mover low cost a...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...